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What CCAH Is Thankful for This Holiday Season

CCAH has a LOT to be thankful for! The past year has seen new challenges to overcome, but through it all, we’ve done incredible work with our amazing clients. Our CCAH family has grown as we’ve welcomed new employees and clients: intelligent, creative, collaborative individuals that make our work space better and brighter every day.

We are proud that CCAH has become a place that feels like home all year round, from raising money for incredible causes, like researching cures for diabetes and cancer, helping to protect public lands and animals in need, or to helping elect democratic women. After a year full of progress toward our collective goal to make the world a better place, our hearts could not be more filled with thanks and gratitude.

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“So thankful for talented and dedicated teammates that make even the most hectic schedules achievable!” – Brenna, Principal and SVP of Digital

I am thankful for my health and my family…and for the opportunity to work at CCAH. While it’s only been a short time, I’m so happy to be part of the team and can’t wait to see what the future holds!” – Jennifer, VP, Direct Mail

“I am thankful to be blessed with such an encouraging, loving, and hilarious family!” – Arwen, Account Representative, Direct Mail

“I am thankful that my wife and I are growing from a two-person household to 3. We are expecting a new child in early spring 2022!!” – Delan, Account Representative, Digital

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“I am thankful for my team for their support and kindness.” 
– Steven, Senior Copywriter

“I am thankful for my nephews and the eternal youth they provide me while we’re blowing bubbles, putting together Legos, or playing with Play-Doh.” 
Beth, Account Manager, Direct Mail

“I’m thankful for all the people in my life–friends, family, coworkers, clients—that always pull together to support and encourage each other.” 
Colleen, VP, Digital

“I am thankful to work with coworkers who have turned into true friends.” 
Stephanie, Account Representative, Direct Mail

“I’m thankful for the enduring love and support of my amazing boyfriend Rob. 
– Jessica, Production Manager

“This year, I’m especially thankful for the amazing scientists finding vaccines that are saving lives and keeping loved ones healthy. The pandemic has made me even more appreciative of family, friendships and a supportive workplace.” – Adva, SVP, Digital Ads

“I’m thankful that my previous employment closed and laid me off due to pandemic economic impacts because it allowed me/forced me to follow my passion of working with nonprofits and start work with CCAH!” – Crystal, Senior Account Representative, Direct Mail

“I am so grateful for a supportive work community that cares deeply about everyone’s well-being – especially during the high-octane year-end giving season!” – Mike, Digital Advertising Manager

From our CCAH family to yours, we hope you have a wonderful holiday season!

Thanks(for)giving

You take great pains to add a new donor to your file… And then what? It’s so important to make a donor feel welcomed and thanked! In addition to making them feel like a part of your organization, a thank-you can also serve as their tax receipt. And acknowledgement programs are not just good for donor relations, they can also benefit your organization!

Not only is it a best practice to send a follow-up thanking donors for their contributions, whether online or through the mail (or both!), sending a thank-you note also gives donors another opportunity to give. And it’s not too soon to ask—remember recency is the strongest indicator of likelihood of next action, in this case, to make another gift.

By reducing time to next gift, you’re able to upgrade donors into “multi-giver” status, grooming their giving habits before they become too solidified and tying them more closely to your organization and mission, and making them more likely to become long-term donors.

Acknowledgements also give you a great opportunity to create multichannel donors. Whether you’re including online gifts in your direct mail acknowledgments program (if you don’t already, start doing this!) or sending an email thank you to offline donors (food for thought: how often and quickly do you add emails and sync offline giving into your eCRM?), acknowledgements are an easy way to reach donors across platforms so they have multiple ways to interact with your organization. And, if they reply to an acknowledgment sent in a channel different from the channel in which they made their original gift, they have now raised their hand to receive communication through that medium as well.

It’s no surprise that multichannel donors are some of the best donors an organization can have, so it’s worthwhile to integrate acknowledgments and update your data infrastructure to allow it!

Now for some specifics:

  • To really cement a new donor’s relationship with your organization, try creating a welcome kit to acknowledge first time donors and ask for a second gift. These touchpoints, often direct mail packages, can include lots of information pertinent to new donors—brochures about programs and impact, an explanation of your monthly giving program, information about estate planning for future gifts, and even a member card! Welcome kits are a great way to show new donors that you appreciate their contribution to your organization. Welcome kits can be totally digital too—how are you sending your welcome to new donors over email? Organizations often send  a “kit” spread out over several emails, but you can also create a “supporter hub” landing page where new donors can find all that information in a single location.
  • Once donors are on your file, don’t be afraid to include an ask in your acknowledgments. Keep it soft, and make sure the focus of your copy is on saying thank you, but when given another opportunity—many donors will take you up on it and send an additional contribution!
  • No one has ever said, “stop thanking me so much”, so once you’ve made a basic program turnkey, test expanding your acknowledgments to include other channels like phone (think thank-a-thons, and prerecorded thank you messages from staff or your board) and SMS. Remember: peer-to-peer texting doesn’t require a previous opt-in, so you can text donors a short thank you and then ask them to opt-in for additional updates! (Though if you want to truly grow your SMS program, add an opt-in to your donation forms and reply devices to collect them upfront.)

Investing in an acknowledgement program is a necessity, not only for tax liability purposes and donor transparency, but also to constantly work toward building a better supporter experience and cultivating life-long relationships with your donors. Reach out to CCAH to work with us, and we’ll help you determine the best way to tell your donors Thanks(for)giving!

What CCAH Is Thankful for This Holiday Season

CCAH has a LOT to be thankful for! This year, we’ve welcomed new employees and clients: intelligent, creative, collaborative people and inspiring missions that make our workdays meaningful and fun.

We are proud that CCAH has become a place that feels like home all year round, from raising money for health and disease charities like hospitals who care for sick patients away from home during the holidays, research cures for diabetes and cancer, environmental organizations that help protect public lands and endangered species, to helping elect democratic women. After a year full of progress toward our collective goal to make the world a better place, our hearts could not be more filled with thanks and gratitude.

“I’m spending this holiday season looking back at the year and being thankful for CCAH and the love and support they have shown me this year. I am also very thankful that I get to spend this holiday creating new family traditions as a newlywed.” – Kelsey Sloss, Senior Account Executive, Phone and Mobile Strategies

“I’m thankful for being able to build some great relationships with great people at CCAH!” – Sunny Matani, Account Executive, Direct Mail

“This year I am most thankful for my new friends and work family at CCAH. Having a work place that feels like a second home makes the long days feel like ease.” – Courtney Rojas, Account Representative, Digital

Spirit Week Taylor Swift

“I’m thankful and honored to play my small part within an organization that makes an overwhelming impact in the nonprofit and political communities. Additionally, I’m extremely thankful and overjoyed by the dedication, commitment, and strength that my team has shown this year. We have the privilege of working with outstanding colleagues, suppliers, and clients, and much of our success can be contributed to these relationships, so many thanks to each and every one of them as well.” – Darin Marks, Director of IT and Data Operations

“Outside of work, I’m grateful for my health and that of all my loved ones, as well as the ability to live in and build supportive and loving communities that are dedicated to fighting to justice. And I’m just as grateful to be married to a brilliant and kind partner who spends her days tackling some of the most pressing issues of our time.

At work, I’m grateful for the opportunity to raise funds for so many important and transformative causes, and to play a tiny role in moving this world in the right direction. I’m equally grateful to work with such an incredible group of colleagues who support me every day and never stop pushing me to do my best work.” – David Wolkin, Senior Copywriter

“This year I whole-heartedly thank my family, friends, and doggies for their unconditional love and support, the house that keeps me cool from the Florida sun, a great first year at CCAH—and pumpkin pie.”Margaret Randall, Senior Graphic Designer

“I am thankful for nights that turned into mornings, friends that turned into family, and dreams that turned into reality.” – Jennifer Keenan, Senior Production Director

“I’m thankful for the close friends I have as a support system through tough times in my life, ones who understand without needing much in the way of explanation.  The relationships we have in life make this journey all the more bearable. Starting at CCAH has turned this around for me career wise and I’ll always feel fortunate to have gotten this opportunity.” – Mai Ly, Acquisition Coordinator

“I am thankful for having a strong support system at home and at work to keep me going and pushing me to do great things!” – Mia Mack, Senior Account Executive, Direct Mail

From our CCAH family to yours, we hope you have a wonderful holiday season!