What do Marilu Henner, Ryan Zimmerman and the CCAH team have in common?

If you guessed that we will all be at the 2022 Changemakers Unite Bridge Conference at the Gaylord National Hotel & Conference Center happening between July 27 and 29… You’re right!

To celebrate returning to in person conferences and our new partnership with MissionWired, CCAH will have a booth in the Changemakers Unite Exhibit Hall. Please come by booth 113 and see us!

In addition, you can see Mia Mack of CCAH and Sarah Raffurty of the International African American Museum for their session at 8:15am on Thursday. They’ll share the rare experience of building a diverse museum membership program from the ground up (literally and figuratively). Sarah and Mia will share strategies, tips, tricks and challenges they overcame to create a national, omnichannel direct response program with tens of thousands of newly acquired members generating millions of dollars in less than a year. From budgeting with minimal data, to new audience acquisition and messaging, to omnichannel fundraising, marketing and branding integration, attendees will come away with best practices and new insights to test out.

Then don’t miss Brenna Holmes (CCAH), Jennifer Ingram (Wiland) and Jen Walsh (WJC) presenting at 4pm on Thursday about successful Omni-Channel campaigns with co-op data. If how to meet your fundraising goals in light of privacy changes with iOS and the depreciation of third-party cookies has you losing sleep at night, don’t panic! First party data from cooperative databases can expand your fundraising beyond the mailbox into display, social, email, P2P and connected TV. It can also help diversify your donor file by finding new audiences you haven’t found before. They will share how WJC and other clients went from fundraising in different channels to a truly omnichannel, donor-centric program that increased revenue for ALL channels.

CCAH will have many staff attending the conference, and we are all excited to reconnect with our industry partners and share the new techniques and innovations we’ve been working on. Find us in various sessions and at Booth 113 in the Changemakers Unite Exhibit Hall throughout the conference.
Exterior-Waterfront-2

Building a Membership Program From the Ground Up

CCAH is thrilled to partner with the International African American Museum in Charleston, South Carolina, as they prepare to open their doors to the world later this year.  

Our work with IAAM began in earnest in August 2020. At the time, the nation was engaged in a deep moment of reckoning over the continuing damage of systemic racism. This was a critical time for the museum to use their voice, to bring people across the nation into their mission of honoring the untold stories from the African American journey, and to build a community of members and supporters. 

It was the right time for the museum to speak to the nation, but we faced some technical challenges.

At CCAH, we know that it’s rare for an organization to have the right systems in place from day one. Smart nonprofits are always reassessing and shifting their goals and needs, as well as the systems they use to manage their daily work.  

As a relatively new nonprofit, IAAM is building their organization and systems while simultaneously building the transformational museum space at their heart of their mission. When we began to work together, we found that IAAM was using one system for their CRM and another for email communications – and the systems didn’t talk to each other.  

This meant that we were faced with the prospect of duplicate records, two of every campaign, and unclear data that would keep us from the success that we knew was possible. 

Enter EveryAction and Raise HECK.

Working closely with Raise HECK, we migrated the museum’s existing systems onto EveryAction’s omnichannel platform, which put us in a position to run and report campaigns the way IAAM needs to in order to maximize their revenue.  

EveryAction provides the kind of robust, real-time data that our team depends on to shape strategy and deliver the best possible performance for clients like IAAM.  

And we’re deeply proud of the success we’ve achieved together, building a growing national membership base for a museum that still has yet to open! 

The results from our initial campaign period are truly astounding:  

  • We grew the Museum’s email list by 160%+ in high value prospects 
  • We grew the Museum’s membership list by 300%+ 
  • We achieved 216% Return on Ad Spend 
  • We brought down the ad cost of converting a new member from $35 to just $10 

Thanks to EveryAction’s comprehensive reporting and integration, we have the data we need to drive our strategy through to the IAAM’s Opening Day and beyond. And the museum has a committed community of members and supporters who will propel their work for years to come.