CCAH is thrilled to announce that our work for two of our prestigious clients was honored with two silver awards, in the acquisition and special appeal categories, and one gold award, in the major donor category, at the 2022 MAXI Awards on July 27, 2022 by the Direct Marketing Association of Washington (DMAW).
HSUS Animal Lover's Calendar + Planner Test
We scored two wins for our collaboration with the Humane Society of the United States (HSUS) — the nation’s most effective animal protection organization, advancing the fight for ALL animals. In the category Direct Mail Campaign: Acquisition/Prospecting, our Animal Lover’s Calendar + Day Planner Test for the Humane Society of the United States won a Silver MAXI and shattered industry acquisition benchmarks with a response rate of 1.85%.
HSUS YTD Package
Also for HSUS, in the Nonprofit Major Donors category, our Agenda YTD Package won a Gold MAXI, nearly tripled the response rate, and the 2021 package brought in more gross and net revenue than the previous two years’ packages combined.
JGI "One Person Can" Matching Gift Campaign
Our third winning package was created for The Jane Goodall Institute (JGI), which advances the vision of Dr. Jane Goodall to create a brighter future for chimpanzees and all beings who share the planet. Our multi-channel appeal called “One Person Can” Jane’s Birthday Matching Gift Campaign won a Silver MAXI, and this campaign’s cumulative 2021 results for direct mail and email saw an incredible increase of 96% in overall response rate and a 12% increase in income compared to 2020.
I hope you will visit the DMAW’s 2022 MAXI Awards Program Book and take a look at our creative designs and copy that helped to generate these remarkable results. We’re so proud of our work and our team, and grateful for these industry honors. But of course, the real winners are our clients, who inspire everything we do through their dedicated, tireless, and compassionate work every day to fulfill their critical missions.