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Year-End 2016: Lessons Learned

Lessons_Learned.jpgThe last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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Taking Time to Say “Thanks” – A CCAH Holiday Tradition

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DSC_0017.jpgIt was a festive mood as always at the annual Holiday Party celebrating with staff and clients on the East Coast. Against the backdrop of The Living Room in Washington, D.C., everyone gathered to enjoy lively conversations, good food, great music and holiday cheer. Even Frank the Feral, mascot of Alley Cat Allies, chose to take time away from his important feline duties to make an appearance!

The holidays are a great time to reflect on all of the good things that surround us. CCAH is 15591421_10154786696402594_4479410101463470001_o.jpgparticularly grateful for our great staff, amazing clients and partners that support us in ways large and small all year long. Our Holiday Party is our way of showing our appreciation – but also a great way to connect outside of the conference rooms in a more relaxed setting.

It’s important to reenergize, talk, laugh, and yes, even dance with colleagues and friends before we collectively take on the opportunities and challenges that 2017 holds. With that thought in mind, I’d like to thank everyone who attended and extend a ‘Thank You’ and ‘Happy Holidays’ to all who could not!

Angry Donors Calling? What a Great Opportunity!

Following the year-end crush of fundraising, giving and buying, you may have heard from a few of your donors (supporters) who were not so happy with so much mail … or email… or calls. Let’s say they were disgruntled. Your first thought may be to apologize for the intrusion on their holiday fun and rethink every strategy you employed the last three months. Well, hold that thought and action.

Chrissy Hyre

Christmas in August – 5 Easy Steps to a December You’ll Remember

Chrissy HyreBy Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it’s important, because it funds our critical work the rest of the year.