You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
Back to Basics
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digital marketingdirect mail fundraisinginspirationIntegrationmobilemobile-firstmultichannelRenewalstelemarketing
Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
Join CCAH at the 2014 Bridge Conference
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CCAH is proud to be part of the 9th Annual Bridge to Integrated Marketing & Fundraising Conference, which will be held this week at the Gaylord National Hotel and Conference Center at National Harbor, MD. The Bridge Conference is widely known for offering the finest cutting-edge educational programming available to fundraisers and direct marketers.
Don’t Put All of Your Direct Marketing Eggs in One Basket
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CCAHChapman Cubine Adams Husseydirect maildirect marketingfundraisingmarketingmultichannelonline fundraisingtelemarketing
By Sandra Paul Bishop, VP Client Services | There’s a reason that idiomatic phrases are passed along from generation to generation. They ring true time and again.
Spring Cleaning for your Creative
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it’s a good time to breathe new life into your direct marketing creative, too.
Every Night is Ladies Night in March
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By: Jenny Allen, Principal & Senior Vice President | “There will never be complete equality until women themselves help to make laws and elect lawmakers.” – Susan B. Anthony