The Importance of KPIs

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Year-End 2016: Lessons Learned

Lessons_Learned.jpgThe last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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Bon Appetit! Fine Dining Techniques Can Engage Nonprofit Donors

waiter.jpgAll good fundraisers know that a successful direct response program relies, in part, on establishing strong relationships between donors and organizations. To do this effectively, we have to understand why donors are motivated to give in the first place—and then find ways to appeal to their unique motivators and needs.

Did You Know….

 greg=Kim Cubine, our president, navigates the fast-paced culture of the District like a native born Washingtonian. As comfortable as she is in the Washington D.C. metro area, did you know that she grew up in a setting much different than where she currently resides and works?

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Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.

“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.