We asked CCAH staff in a variety of positions, from data and analytics to graphic design and production, “How do you brainstorm when you’re out of ideas?”
While many ideas bubbled up*—some from under heaps of foil candy wrappers—one response emerged again and again:
When you’re in a rut, bringing in reinforcements always seems to help. Recruiting a team with wide-ranging expertise and experiences can be just what you need to get unstuck.
“When I’m out of ideas, I turn to my coworkers for inspiration!” said Rebecca Barton, Account Representative. “We have so many creative people who are doing innovative package techniques, so whenever I hit a roadblock, I will ask the people around me what they think and, through that collaboration, usually find exactly what a package was missing.”
How you collaborate is also important: Creating a space where everyone can contribute freely and openly will likely yield the best results.
“I’m a fan of collaborating with others. I think the key is creating an open conversation where everyone can share whatever goes through their mind — the good and terrible ideas, stuff that is inside and outside the box,” said Will Kraiger, Vice President. “Sometimes even the terrible ideas shed light on something that can move the conversation to the right place. You can always reject, edit, and refine things after the brainstorm is over.”