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Client Spotlight: the Crohn’s & Colitis Foundation

CCF_Logo_V_Pos_4CThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.

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Planning for the Unknown

20180508_134226-404976-editedDirect marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?

This Earth Day, Join the Fight

At a young age, I found it imperative to learn about and appreciate nature. As a kid, I remember going on field trips to our local marsh to plant trees and joining environmental clubs at school to raise awareness and participate in clean-up events. Environmental issues have always and continue to be significant to me because although our society continues to make significant progress in securing for ourselves a better future, it will only go so far if we don’t have an inhabitable planet in the future.

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Creative Voices Sharing Knowledge

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If you’ve ever attended a direct marketing conference or read an industry publication, you’ve probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff  whether it be account leaders, data scientists, production team or creative folks to do just that … be generous with their knowledge and creativity.   

Shannon Murphy

Pinching Production Pennies (Without Sacrificing Results)

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By: Shannon Murphy, Principal & Senior Vice President of Production | The continued upward march year after year of the cost of postage, paper and petrol (we like alliterations) are causing many in the nonprofit sector to pinch their production pennies. And this focus on the bottom line is having a major impact on organizations’ ability to effectively raise funds. Lower acquisition quantities being mailed out combined with cost-savings measures that effect donor response mean that the money coming in is also dwindling.

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Don’t Be Frightened of New Ideas!

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By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.