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THERE’S NO VANILLA IN DIRECT MARKETING

describe the imageOmnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

Brenna Holmes

Igniting Change

Brenna HolmesBy Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…

2014 Bridge Conference logo

Join CCAH at the 2014 Bridge Conference

2014 Bridge Conference logo

CCAH is proud to be part of the 9th Annual Bridge to Integrated Marketing & Fundraising Conference, which will be held this week at the Gaylord National Hotel and Conference Center at National Harbor, MD. The Bridge Conference is widely known for offering the finest cutting-edge educational programming available to fundraisers and direct marketers.

Brenna Holmes, VP of Digital

Catch our latest webinar – Surround Sound Fundraising

Brenna Holmes, VP of DigitalA week ago today our VP of Digital, Brenna Holmes did a “Tech Tuesday” webinar with 4Good – a fantastic nonprofit community resource – called Surround Sound Fundraising Campaigns. If you weren’t able to join last week, you can download the slides and listen to the recording on Brenna’s 4Good profile page linked above.

Damien Shirley headshot

Don’t Be Frightened of New Ideas!

Damien Shirley headshot

By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.

Sandra on a Valentine's date

We Heart Valentine’s Fundraising

Sandra on a Valentine's dateBy Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause. 

Pete Carter

The Debate Rages On!

Pete CarterBy Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.

EDF

Expanded work with EDF proves direct mail is not dead

EDFBy Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities.