The Importance of KPIs

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Make Facebook a Part of Your Multi-Channel Campaign

The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center[1], 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.

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THERE’S NO VANILLA IN DIRECT MARKETING

describe the imageOmnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

Chrissy Hyre

Christmas in August – 5 Easy Steps to a December You’ll Remember

Chrissy HyreBy Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it’s important, because it funds our critical work the rest of the year.

EDF

Expanded work with EDF proves direct mail is not dead

EDFBy Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities.