Welcoming New Partners to the Fold

This Women’s History Month, we want to take a moment to celebrate some truly outstanding women making history here at CCAH.

When it comes to the question of whom I surround myself with, people often tout the benefits of surrounding yourself with those who are smarter than you, and while I think that is one key ingredient to success … I think it is more important, as the President of this company, that I am not only surrounded by smart people, but that I’m surrounded by individuals that share our collective vision for this company — a vision of where we want to go and what we want to accomplish this next decade. 

It’s critical that I surround myself with individuals that not only share our company’s vision, but those individuals who have been instrumental in getting us to where we are today — and in the continued success of this company. 

For many years, I have had the pleasure of working with the best there is.  Individuals that I consider trusted confidants, valuable sounding boards, innovative leaders, and — very importantly — friends.

So, it is my sincere honor to announce that we have four new Principals at CCAH!  Join me in congratulating the incredible women who have truly dedicated themselves to making a difference:

Chrissy Hyre, Susie DeCarlo, Brenna Holmes, and Lynn Waller.

Check out their bios on our Who We Are page to learn a bit more about each of these impressive ladies!

Looking Forward. Thinking Back.

I can hardly believe it’s February … it feels like only yesterday that we were ringing in the new year and the beginning of the new decade! As I look forward, I have so much confidence in what we will accomplish together in the years ahead. But I also think it’s a good time to reflect on the success we have shared with our clients. 

And I want to take the time to remember how what we do matters.

Every single person at CCAH plays an important role in helping our clients achieve their goals. This is the kind of job where you get up every day and know that your work makes a difference. 

Whether its filing lawsuits in states to fight voter suppress suppression, furthering research that will one day cure cancer, fighting against Antisemitism, or protecting our Parks and wild lands against over development so they will be around for the next generation … and even possibly helping to elect the next President of the United States. 

And let me tell you, our work has made a difference these past 35 years … did you know:

  • Our supporter mobilization and the money we raised in the fight against oil and gas companies helped save the great Sequoia trees in Yosemite National Park
  • CCAH built the membership programs for several AIDS prevention groups—and I mean built from the ground up—and the money we raised helped fund medical advancements so that an AIDS diagnosis is no longer a death sentence
  • It was the money we raised through direct mail that helped Hillary Clinton become the first woman nominee of a major political party
  • Our work fighting voter suppression during the Obama Administration helped fund the legal challenges to gerrymandering and voter ID laws in states like North Carolina and Wisconsin
  • And our work with Alley Cat Allies has helped them help save so many cats across the country after natural disasters like hurricanes and wildfires

This is just a short list of the many, many success stories where CCAH staff have played a significant role in helping make the world around us a better place. Talking about our company and the work of our clients is one of my favorite things to do.

At CCAH, we look for integrity, we want grit, we demand team-first mentality, folks who want to learn, and, most importantly, we hire people who care about what we do, who are proud of the success that we share with our clients. 

And frankly, we are starting 2020 on great footing—with some the most talented staff ever.  

CCAH has diversified the services that we offer, we have diversified our client portfolio, we have expanded our “CCAH Roof” to encompass staff working from Oregon to Connecticut and to several states in between. And as a result of these changes our staff has grown by 43%. 

So, we are going to do some NEW things in 2020 and continue to be the disruptors of our industry!

I think this new decade is going to be our best year ever, and I cannot wait to see the incredible changes we will be able to accomplish together. So, I thank you, our staff, our CCAH family, for your continued commitment to excellence and to your clients’ missions.

And for those reading this who aren’t part of our family just yet, but are inspired by what you’ve read, please check out our open positions, and think about coming to Work With Us.

The Importance of KPIs

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Make Facebook a Part of Your Multi-Channel Campaign

The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center[1], 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.

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THERE’S NO VANILLA IN DIRECT MARKETING

describe the imageOmnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.