Looking Forward. Thinking Back.

I can hardly believe it’s February … it feels like only yesterday that we were ringing in the new year and the beginning of the new decade! As I look forward, I have so much confidence in what we will accomplish together in the years ahead. But I also think it’s a good time to reflect on the success we have shared with our clients. 

And I want to take the time to remember how what we do matters.

Every single person at CCAH plays an important role in helping our clients achieve their goals. This is the kind of job where you get up every day and know that your work makes a difference. 

Whether its filing lawsuits in states to fight voter suppress suppression, furthering research that will one day cure cancer, fighting against Antisemitism, or protecting our Parks and wild lands against over development so they will be around for the next generation … and even possibly helping to elect the next President of the United States. 

And let me tell you, our work has made a difference these past 35 years … did you know:

  • Our supporter mobilization and the money we raised in the fight against oil and gas companies helped save the great Sequoia trees in Yosemite National Park
  • CCAH built the membership programs for several AIDS prevention groups—and I mean built from the ground up—and the money we raised helped fund medical advancements so that an AIDS diagnosis is no longer a death sentence
  • It was the money we raised through direct mail that helped Hillary Clinton become the first woman nominee of a major political party
  • Our work fighting voter suppression during the Obama Administration helped fund the legal challenges to gerrymandering and voter ID laws in states like North Carolina and Wisconsin
  • And our work with Alley Cat Allies has helped them help save so many cats across the country after natural disasters like hurricanes and wildfires

This is just a short list of the many, many success stories where CCAH staff have played a significant role in helping make the world around us a better place. Talking about our company and the work of our clients is one of my favorite things to do.

At CCAH, we look for integrity, we want grit, we demand team-first mentality, folks who want to learn, and, most importantly, we hire people who care about what we do, who are proud of the success that we share with our clients. 

And frankly, we are starting 2020 on great footing—with some the most talented staff ever.  

CCAH has diversified the services that we offer, we have diversified our client portfolio, we have expanded our “CCAH Roof” to encompass staff working from Oregon to Connecticut and to several states in between. And as a result of these changes our staff has grown by 43%. 

So, we are going to do some NEW things in 2020 and continue to be the disruptors of our industry!

I think this new decade is going to be our best year ever, and I cannot wait to see the incredible changes we will be able to accomplish together. So, I thank you, our staff, our CCAH family, for your continued commitment to excellence and to your clients’ missions.

And for those reading this who aren’t part of our family just yet, but are inspired by what you’ve read, please check out our open positions, and think about coming to Work With Us.

CCAH Attends Engaging Networks Community Conference

Last week CCAH had the honor of presenting at the Engaging Networks Community Conference. This conference is an opportunity for industry leaders to have one-on-one conversations with colleagues and learn how they are innovating on the Engaging Networks platform.

CCAH attendees learned about critical strategies to ensure increased data security, innovative features exclusive to the platform, and got a sneak peek at what Engaging Networks has in store for 2020. These learnings will allow our Account and Web Developer teams to better achieve client goals by building upon the already robust donation tracking, A/B testing, personalization, and segmentation strategies.

With topics ranging from email automation to peer to peer fundraising, this conference was a great way to remind ourselves of tried and true SOPs and the importance of finding innovative techniques for our client’s success. Conferences like these are a great way for CCAH to show our community what’s working for our clients and what’s working for our company.

Brenna Holmes, Vice President of Digital Services, and Alyssa Ackerman, Senior Account Executive, co-led a session on building a recurring giving program for the future. These sessions featured omnichannel tips as well as case studies of our most successful tactics.

Check out some photos of our experience and the full-length presentation video below!

CCF_Logo_V_Pos_4C

Client Spotlight: the Crohn’s & Colitis Foundation

CCF_Logo_V_Pos_4CThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.

The Importance of KPIs

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Digital Day 2014

Only one week away – don’t miss DMAW’s Digital Day!

Digital Day 2014By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW’s blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share – bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

Pete Carter

Today’s Marketing Agency Must Be a Driving Force

Pete Carter

By Pete Carter, Principal and Senior Vice President | Republished from Direct Marketing News | Most agencies began using traditional media like direct mail and print, but social media and mobile are evolving quickly and must be reflected on every marketing agenda. Smart agencies are adapting to the times and offering clients a multichannel approach.