The Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.
You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead.
By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW’s blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share – bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!
By Pete Carter, Principal and Senior Vice President | Republished from Direct Marketing News | Most agencies began using traditional media like direct mail and print, but social media and mobile are evolving quickly and must be reflected on every marketing agenda. Smart agencies are adapting to the times and offering clients a multichannel approach.