Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
When I found out I’d be attending City of Hope’s 40th Annual Bone Marrow Transplant (BMT) Reunion earlier this month, I wasn’t sure what to expect. Having written about the event before, I knew what it entailed. But I had no idea how deeply it would affect me to be there in person. And I didn’t anticipate that I’d be leaving a few of my cheek cells behind.