CCAH Attends Engaging Networks Community Conference

by with No Comment Brenna HolmesCCAHChapman Cubine Adams Husseyclient servicescross channel marketingdigitaldigital fundraisingdigital marketingdonor recruitmentEngaging Networksfundraisingmultichannel marketingNew Opportunitiesnonprofit consultingnonprofit fundraisingNonprofit Marketingsustainers

Last week CCAH had the honor of presenting at the Engaging Networks Community Conference. This conference is an opportunity for industry leaders to have one-on-one conversations with colleagues and learn how they are innovating on the Engaging Networks platform.

CCAH attendees learned about critical strategies to ensure increased data security, innovative features exclusive to the platform, and got a sneak peek at what Engaging Networks has in store for 2020. These learnings will allow our Account and Web Developer teams to better achieve client goals by building upon the already robust donation tracking, A/B testing, personalization, and segmentation strategies.

With topics ranging from email automation to peer to peer fundraising, this conference was a great way to remind ourselves of tried and true SOPs and the importance of finding innovative techniques for our client’s success. Conferences like these are a great way for CCAH to show our community what’s working for our clients and what’s working for our company.

Brenna Holmes, Vice President of Digital Services, and Alyssa Ackerman, Senior Account Executive, co-led a session on building a recurring giving program for the future. These sessions featured omnichannel tips as well as case studies of our most successful tactics.

Check out some photos of our experience and the full-length presentation video below!

CCF_Logo_V_Pos_4C

Client Spotlight: the Crohn’s & Colitis Foundation

by with No Comment charitable givingclient servicesdigital marketingdirect maildirect mail fundraisingdirect marketingfundraisingMaking a differencemultichannel marketingNonprofitnonprofit fundraisingNonprofit MarketingPhilanthropy

CCF_Logo_V_Pos_4CThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.

2019’s Non-Profit Conferences That Should be on Your Radar!

by with No Comment AAPCAFP ICONBBCONBridge ConferenceconferenceDigital DayDMAWEngaging NetworksfundraisingNetroots NationNonprofit MarketingNonprofit Technologypollie

While it can be stressful to be out of the office, there are some key nonprofit fundraising and marketing conferences that will leave you refreshed and inspired to return to work life. These are the ones that we’ll be attending (and presenting!) and should be on your list!

The Importance of KPIs

by with No Comment analyticscross channel marketingdatadata analyticsdigital fundraisingdirect mail fundraisingfundraisingintegrated marketingIntegrationmultichannelmultichannel marketingNonprofit MarketingStrategystrategy planning and trackingtelemarketing

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Client Spotlight: United States Holocaust Memorial Museum

by with No Comment client servicesfundraisingmuseumUnited States Holocaust Memorial Museum

As fundraisers, one of the most exciting parts of our job is seeing the results of a campaign: the response rates, the gifts, and the income. It’s easy to get absorbed in using these numbers to measure success, and forget the immeasurable impact we are making. Seeing our clients in action helps us take a step back and see the larger scope of our work, and how critical it is to an organization’s mission. Over the past few weeks we’ve had the pleasure of attending two events with the United States Holocaust Memorial Museum, seeing first hand some of the programs that our team helps to support.

Lessons_Learned.jpg

Year-End 2016: Lessons Learned

by with No Comment audienceemail hygieneEmotional Messagingfundraisingnonprofit fundraisingsocial mediaspamStrategysustainersyear end

Lessons_Learned.jpgThe last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

iStock_91505305_XLARGE.jpg

Video is the Next Big Thing

by with No Comment digital marketingEmotional MessagingfundraisingmobileNonprofit Marketingonline fundraisingsocial media

iStock_91505305_XLARGE.jpgOne of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success: