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Year-End 2016: Lessons Learned

by with No Comment audienceemail hygieneEmotional Messagingfundraisingnonprofit fundraisingsocial mediaspamStrategysustainersyear end

Lessons_Learned.jpgThe last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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Video is the Next Big Thing

by with No Comment digital marketingEmotional MessagingfundraisingmobileNonprofit Marketingonline fundraisingsocial media

iStock_91505305_XLARGE.jpgOne of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success: