By Damien Shirley, Account Executive | Right now, more emails are being sent than ever before. 240 million emails are being sent every minute, while your average email user receives roughly 140 messages per day.
A week ago today our VP of Digital, Brenna Holmes did a “Tech Tuesday” webinar with 4Good – a fantastic nonprofit community resource – called Surround Sound Fundraising Campaigns. If you weren’t able to join last week, you can download the slides and listen to the recording on Brenna’s 4Good profile page linked above.
by Pete Carter, Principal and Senior Vice President | We’re all pretty familiar with the traditional direct mail acknowledgment. The DMAW’s March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it’s a good time to breathe new life into your direct marketing creative, too.
by Kim Cubine, President | It is with great pleasure that I share the news that CCAH’s “I Am a Cancer Survivor” campaign on behalf of City of Hope won the Hubbies 2014 Courageous Client Award. Daniel Kamas, CCAH Senior Strategist, accepted the award at the March 31st awards ceremony.
By: Jenny Allen, Principal & Senior Vice President | “There will never be complete equality until women themselves help to make laws and elect lawmakers.” – Susan B. Anthony
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.