DMA Nonprofit Federation | Chapman Cubine Allen + Hussey

“Hey Everyone, I Screwed Up at My Job!”A Tale from the 2015 DMA Nonprofit Federation Conference

March 5, 2015

by CCAH Staff with No Comment CCAH Chapman Cubine Adams Hussey conference creative direct marketing Direct Marketing Association DMA DMA Nonprofit Federation marketing nonprofit fundraising Strategy

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

Christmas in August – 5 Easy Steps to a December You’ll Remember

August 18, 2014

by CCAH Staff with No Comment CCAH Chapman Cubine Adams Hussey direct marketing Direct Marketing Association DMA DMA Nonprofit Federation fundraising marketing mobile multichannel sustainers year end

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it’s important, because it funds our critical work the rest of the year.