The Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.
Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that truly provides invaluable understanding in the field of marketing.
Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
Did you know CCAH President Kim Cubine reads “Who Moved My Cheese?” annually to enhance her leadership skills? This final installment in the “Did You Know Kim Cubine” blog series examines how the former Clinton Administration staffer transformed CCAH into an award-winning, full-service direct marketing firm.
For as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.
What if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?
By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW’s blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share – bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!