CCAH Attends Engaging Networks Community Conference

Last week CCAH had the honor of presenting at the Engaging Networks Community Conference. This conference is an opportunity for industry leaders to have one-on-one conversations with colleagues and learn how they are innovating on the Engaging Networks platform.

CCAH attendees learned about critical strategies to ensure increased data security, innovative features exclusive to the platform, and got a sneak peek at what Engaging Networks has in store for 2020. These learnings will allow our Account and Web Developer teams to better achieve client goals by building upon the already robust donation tracking, A/B testing, personalization, and segmentation strategies.

With topics ranging from email automation to peer to peer fundraising, this conference was a great way to remind ourselves of tried and true SOPs and the importance of finding innovative techniques for our client’s success. Conferences like these are a great way for CCAH to show our community what’s working for our clients and what’s working for our company.

Brenna Holmes, Vice President of Digital Services, and Alyssa Ackerman, Senior Account Executive, co-led a session on building a recurring giving program for the future. These sessions featured omnichannel tips as well as case studies of our most successful tactics.

Check out some photos of our experience and the full-length presentation video below!

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Client Spotlight: the Crohn’s & Colitis Foundation

CCF_Logo_V_Pos_4CThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.

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Video is the Next Big Thing

iStock_91505305_XLARGE.jpgOne of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

Cubine’s Search for “What’s Next” Leads to CCAH

Did you know CCAH President Kim Cubine reads “Who Moved My Cheese?” annually to enhance her leadership skills? This final installment in the “Did You Know Kim Cubine” blog series examines how the former Clinton Administration staffer transformed CCAH into an award-winning, full-service direct marketing firm.

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Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.