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The Importance of KPIs
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analyticscross channel marketingdatadata analyticsdigital fundraisingdirect mail fundraisingfundraisingintegrated marketingIntegrationmultichannelmultichannel marketingNonprofit MarketingStrategystrategy planning and trackingtelemarketing
You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.