data analytics | Chapman Cubine and Hussey

CCAH Takes Data Security Seriously

May 24, 2019

by Drew Swinburne with No Comment client services data data analytics direct marketing donors fundraising marketing nonprofit fundraising

Here at CCAH, we know that our clients rely on us to be partners in keeping their data secure. Whether it’s transferring data from a CRM to a mail shop or storing data for analytics purposes – we maintain secure procedures and processes to keep data safe.

The Importance of KPIs

December 3, 2018

by Drew Swinburne with No Comment analytics cross channel marketing data data analytics digital fundraising direct mail fundraising fundraising integrated marketing Integration multichannel multichannel marketing Nonprofit Marketing Strategy strategy planning and tracking telemarketing

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

Reflection on Mentor-For-A-Day

March 30, 2018

by Drew Swinburne with No Comment CCAH client services data analytics digital marketing direct mail intern internships marketing

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that truly provides invaluable understanding in the field of marketing.

We want YOU for Digital Day!

June 6, 2016

by Colleen Hutchings with No Comment cross channel marketing data analytics Digital Day digital marketing DMAW email fundraising mobile social media

CCAH is thrilled to co-host the 3^rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.