by Pete Carter, Principal and Senior Vice President | We’re all pretty familiar with the traditional direct mail acknowledgment. The DMAW’s March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.
by Kim Cubine, President | No, this tally is not a nation’s medal count from the 2014 Sochi Olympics or Paralympics. I am proud to say it’s the number of Pollies we took home this year! The 2014 Annual Pollie Awards & Conference was held last week in San Diego, Calif. This coveted award recognizes the outstanding bipartisan work performed by national and international political consultants during the 2013 political season.
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it’s a good time to breathe new life into your direct marketing creative, too.
By: Jenny Allen, Principal & Senior Vice President | “There will never be complete equality until women themselves help to make laws and elect lawmakers.” – Susan B. Anthony
By: Shannon Murphy, Principal & Senior Vice President of Production | The continued upward march year after year of the cost of postage, paper and petrol (we like alliterations) are causing many in the nonprofit sector to pinch their production pennies. And this focus on the bottom line is having a major impact on organizations’ ability to effectively raise funds. Lower acquisition quantities being mailed out combined with cost-savings measures that effect donor response mean that the money coming in is also dwindling.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.