CCAH Attends Engaging Networks Community Conference

Last week CCAH had the honor of presenting at the Engaging Networks Community Conference. This conference is an opportunity for industry leaders to have one-on-one conversations with colleagues and learn how they are innovating on the Engaging Networks platform.

CCAH attendees learned about critical strategies to ensure increased data security, innovative features exclusive to the platform, and got a sneak peek at what Engaging Networks has in store for 2020. These learnings will allow our Account and Web Developer teams to better achieve client goals by building upon the already robust donation tracking, A/B testing, personalization, and segmentation strategies.

With topics ranging from email automation to peer to peer fundraising, this conference was a great way to remind ourselves of tried and true SOPs and the importance of finding innovative techniques for our client’s success. Conferences like these are a great way for CCAH to show our community what’s working for our clients and what’s working for our company.

Brenna Holmes, Vice President of Digital Services, and Alyssa Ackerman, Senior Account Executive, co-led a session on building a recurring giving program for the future. These sessions featured omnichannel tips as well as case studies of our most successful tactics.

Check out some photos of our experience and the full-length presentation video below!

Digital Day 2014

Only one week away – don’t miss DMAW’s Digital Day!

Digital Day 2014By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW’s blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share – bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

describe the image

THERE’S NO VANILLA IN DIRECT MARKETING

describe the imageOmnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

Brenna Holmes

Igniting Change

Brenna HolmesBy Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…

Brenna Holmes, VP of Digital

Catch our latest webinar – Surround Sound Fundraising

Brenna Holmes, VP of DigitalA week ago today our VP of Digital, Brenna Holmes did a “Tech Tuesday” webinar with 4Good – a fantastic nonprofit community resource – called Surround Sound Fundraising Campaigns. If you weren’t able to join last week, you can download the slides and listen to the recording on Brenna’s 4Good profile page linked above.