The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center, 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.
The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.
Here at Chapman Cubine Adams + Hussey, we don’t just have one day dedicated to the Earth. For those of us who have the pleasure of working with environmental clients, April 22nd is just one of 365 days we spend thinking about our planet and how we can help save it. We’re inspired by our clients’ hard work to take care of the Earth and fight threats such as climate change, fracking, and the extinction of endangered species. And we bring the direct marketing savvy to engage new environmental donors with this important work.