No matter the ruling, we stand with those whoose right to make decisions about their bodies, their childbearing, and their economic well-being has been stripped away today.
Over our decades of combined experience, we’ve been the best at what we do. We’ve built large, thriving digital communities, raising more than $1.5 billion online and driving 75 million unique actions. And even in the throes of a global pandemic, we have been able to raise record-breaking amounts of money for democratic candidates and progressive causes through direct mail, digital, phones and SMS – and allowed hundreds of millions of people to stay connected and remain engaged in causes that matter to them.
Our driving focus as two separate firms has always held steady: to offer solutions to every challenge faced within our expertise of digital or direct mail. At MissionWired, that’s resulted in innovations like the AdvantageAI digital data co-op. When our partners needed another acquisition source, we developed it: looking at the direct mail co-op model and seeing ways it could be reimagined for email growth, an effort that resulted in the first-ever digital list growth co-op – and the best-performing acquisition source on the market.
Through it all, we’ve evolved and grown to be the best at what we do, centered on the why that animates us. Nonprofits and campaigns deserve support worthy of their lifesaving causes, teams who are hungry, relentless, always ready to think harder, rejecting the easy and obvious for the record-breaking and transformational. And so, when we saw the opportunity to expand what we’re offering, to bring expertise across all channels to our partners, the decision to join forces was simple.
The union between MissionWired and CCAH is forged on the belief that as digital experts, direct mail experts and creators of the first-ever digital co-op we can be something that has never existed in our space: best-in-class specialists joined together to create a team of data-powered, do-it-all changemakers.
Together, the possibilities are endless. When rapid response hits, MissionWired and CCAH experts can deploy across channels, ensuring that no one in your audience – standing on the edge, poised to give – is without an invitation to help. For your supporters who are looking for organizations who know them (see: all of them), who understand the programs they care about, the channels that gravitate toward, the seasons in which they prefer to give, we can develop integrated, cross-channel strategies that honor their preferences. We can do it across mail, email, SMS, paid social, and more.
What’s more, our existing work with your organization will only change if you want it to: every member of the MissionWired and CCAH management teams is staying on. As you continue to collaborate with teams you trust over channels for which you’re responsible, we’ll keep looking for avenues to help you raise more and grow bigger audiences.
We couldn’t be more excited about what’s ahead. It’s an honor and privilege to do this work with you, and we know our best work is ahead of us. Should you have any questions at all, don’t hesitate to reach out.
Anne + Kim
This Women’s History Month, we want to take a moment to celebrate some truly outstanding women making history here at CCAH.
When it comes to the question of whom I surround myself with, people often tout the benefits of surrounding yourself with those who are smarter than you, and while I think that is one key ingredient to success … I think it is more important, as the President of this company, that I am not only surrounded by smart people, but that I’m surrounded by individuals that share our collective vision for this company — a vision of where we want to go and what we want to accomplish this next decade.
It’s critical that I surround myself with individuals that not only share our company’s vision, but those individuals who have been instrumental in getting us to where we are today — and in the continued success of this company.
For many years, I have had the pleasure of working with the best there is. Individuals that I consider trusted confidants, valuable sounding boards, innovative leaders, and — very importantly — friends.
So, it is my sincere honor to announce that we have four new Principals at CCAH! Join me in congratulating the incredible women who have truly dedicated themselves to making a difference:
Chrissy Hyre, Susie DeCarlo, Brenna Holmes, and Lynn Waller.
CCAH is thrilled to announce its new partnership with Pet Partners, our nation’s largest and most highly regarded nonprofit focusing on improving Human Health through therapeutic human-animal interaction.
Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.