Welcoming New Partners to the Fold

This Women’s History Month, we want to take a moment to celebrate some truly outstanding women making history here at CCAH.

When it comes to the question of whom I surround myself with, people often tout the benefits of surrounding yourself with those who are smarter than you, and while I think that is one key ingredient to success … I think it is more important, as the President of this company, that I am not only surrounded by smart people, but that I’m surrounded by individuals that share our collective vision for this company — a vision of where we want to go and what we want to accomplish this next decade. 

It’s critical that I surround myself with individuals that not only share our company’s vision, but those individuals who have been instrumental in getting us to where we are today — and in the continued success of this company. 

For many years, I have had the pleasure of working with the best there is.  Individuals that I consider trusted confidants, valuable sounding boards, innovative leaders, and — very importantly — friends.

So, it is my sincere honor to announce that we have four new Principals at CCAH!  Join me in congratulating the incredible women who have truly dedicated themselves to making a difference:

Chrissy Hyre, Susie DeCarlo, Brenna Holmes, and Lynn Waller.

Check out their bios on our Who We Are page to learn a bit more about each of these impressive ladies!

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THERE’S NO VANILLA IN DIRECT MARKETING

describe the imageOmnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

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Don’t Be Frightened of New Ideas!

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By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.

Pete Carter

The Debate Rages On!

Pete CarterBy Pete Carter, Partner | Evaluating a nonprofit can be difficult for potential supporters, and many rely on charity watchdog organizations for assistance. For years, many watchdog organizations have used overhead ratio – the percentage of income dedicated to administrative costs – as the primary measure of a charity’s performance. Recent debate has questioned whether this method provides a valid measure, countering that often nonprofits must invest in themselves in order to fulfill their missions.