Pete Carter

Thank you—from the boardroom to the mailbox AND the inbox

Pete Carterby Pete Carter, Principal and Senior Vice President | We’re all pretty familiar with the traditional direct mail acknowledgment. The DMAW’s March Lunch and Learn featured a discussion of best practices for direct mail thank-you packages. Acknowledgment mailings make donors – returning and new – feel special. Another option for reaching out to donors is the electronic acknowledgment, an area where CCAH is at the leading edge of innovation.