Seven Reasons to Love the Mail

At CCAH, it’s a given that we love mail. But, shockingly, we discovered that not everyone has an innate love of one of the key methods of direct response. In the new year, we decided to set the record straight so everyone goes into 2021 loving the mail as much as we do. Here are our top 7 reasons—though there are of course MANY others…

Screen Breaks!

For many people, more time at home these days has also meant more screen time, whether it’s watching Netflix®, holding meetings on Zoom, virtual happy hours, or being glued to a news feed. That’s left many people taking “screen breaks” when they can. Mail is a great way to get your message in front of your audience without keeping their eyes on a screen.

Reinforcement

As giving expands in the digital space, direct mail still affords an opportunity to reinforce your brand and your message, even if donors who receive your mail piece ultimately choose to make their gift online. Multichannel donors tend to be the best donors, and the mail offers another chance to connect with them.

Revenue & Retention

For many organizations, direct mail still pulls in the bulk of individual donor revenue with better retention and ROI than face-to-face or digitally acquired donors.

Prime Real Estate

There is more real estate in direct mail packages, offering greater opportunity to make your case for giving, show your donors their impact, and say thank you! Content-rich, mission-focused printed material like Annual Reports, Calendars, and Newsletters are valued by donors and don’t often translate as well to the digital space.

Reach Supporters Where They Are

More folks may be at home more often, but that doesn’t necessarily mean they have a laptop, mobile device, or internet access. Nearly everyone has access to the mail, however. So direct mail allows you to reach more supporters who either can’t give digitally or don’t feel comfortable doing so.

Timely and Relevant Communications

The mail provides an opportunity to show appreciation for donors in these turbulent times—with nonprofits sending branded facemasks, gloves, activity books, and other useful items in the mail. According to experts, the mail is not likely to spread COVID-19. And since bulk mail stamps are machine affixed, there’s even less reason to worry.

Staying Power

People will hold onto fundraising mail to donate at the end of the month when they write out checks to pay monthly bills. We see this in the “long legs” that many direct mail campaigns have. Email doesn’t have the same staying power—it’s easy to delete or scroll past, and folks aren’t likely to sort back through old emails to donate. The bulk of email donations are made within the first few hours, but direct mail sticks around, meaning it offers two points of connection: one when a donor first receives it, and again when they return their gift several days, weeks, or even months, later!

In the end, a direct mail program is entirely what you make of it! If you use industry best practices and find the best ways to reach out to your donors where they are, mail has the chance to make all the difference for your organization. For help kick starting your direct mail program or to revamp one you already have, reach out to work with us!

After Candy and Caffeine: How to Get Creative When You’re Out of Ideas

A deadline is looming. A blank page glares at you from your laptop screen. You’ve had three vats of coffee in as many hours, along with several pieces (it was boxes, but we won’t tell) of candy from a post-Valentine’s Day sale at CVS.

And still the answer eludes you.

Your project just needs that one big, brilliant idea. But you’re out of ideas!

You contemplate spilling your coffee on your laptop so you can tell IT that it broke and buy time while you wait for a replacement (or a stroke of genius) to arrive. You brew a fourth vat of coffee…

We’ve all been there. Many, many times. Channeling creativity can prove a challenge for anyone, no matter what field you work in or how seasoned you may be in your career. And if there’s a deadline (and there’s always a deadline), creativity can feel even more elusive.

But we have tips we’ve put to the test to get those creative engines running when your typical sources of fuel, like candy or coffee, are failing to ignite.

We asked CCAH staff in a variety of positions, from data and analytics to graphic design and production,  “How do you brainstorm when you’re out of ideas?”

While many ideas bubbled up*—some from under heaps of foil candy wrappers—one response emerged again and again:

Collaborate!

When you’re in a rut, bringing in reinforcements always seems to help. Recruiting a team with wide-ranging expertise and experiences can be just what you need to get unstuck.

“When I’m out of ideas, I turn to my coworkers for inspiration!” said Rebecca Barton, Account Representative. “We have so many creative people who are doing innovative package techniques, so whenever I hit a roadblock, I will ask the people around me what they think and, through that collaboration, usually find exactly what a package was missing.”

How you collaborate is also important: Creating a space where everyone can contribute freely and openly will likely yield the best results.

“I’m a fan of collaborating with others. I think the key is creating an open conversation where everyone can share whatever goes through their mind — the good and terrible ideas, stuff that is inside and outside the box,” said Will Kraiger, Vice President. “Sometimes even the terrible ideas shed light on something that can move the conversation to the right place.  You can always reject, edit, and refine things after the brainstorm is over.”

But what if there’s no one else around? We hear you, remote employees! If you can’t get a group brainstorm together, here are a few other ideas to turn to when ideas are what you need.

Do something totally unrelated to the task at hand.

Take your dog for a walk, do yoga, draw, or just work on a different type of assignment. Engage in anything that lets your brain take a break from the challenge but keeps you engaged.

Do nothing.

Well, almost nothing. Meditate! The benefits of mindfulness are well documented, so we won’t recap them here. But, om my, meditation came up enough times in our informal survey that we’d be remiss not to add it to our list.

Go outside.

A change of scenery can bring a change of perspective and help you get out of your headspace. And if there are downsides to sunlight and fresh air, we’ve yet to hear of them.

Keep an idea bank.

Always be prepared. Chances are, most of us will hit a creative block at some point in our work. So it’s helpful to keep a running list of creative concepts and ideas you can go to for inspiration whenever you’re stumped on a particular challenge.

Whether it’s deep breathing or sipping tea, doing Crossfit or watching “Brain Games” on National Geographic, we uncovered countless ways our staff tap into their creative energy. But above all, collaboration is—for all of us at CCAH—at the very heart of the process. It’s how we spark ideas, spur innovation, and find creative solutions to the tough challenges. Want to join the conversation? Work with us!

*Disclaimer: Our tips for channeling creativity have not been scientifically tested, but they have been personally attempted by at least one or more CCAH team members who seem to like them. However, we believe you should always talk to your doctor before taking up new activities or quitting caffeine.