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CCAH Takes Data Security Seriously

Here at CCAH, we know that our clients rely on us to be partners in keeping their data secure. Whether it’s transferring data from a CRM to a mail shop or storing data for analytics purposes – we maintain secure procedures and processes to keep data safe.

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Client Spotlight: the Crohn’s & Colitis Foundation

CCF_Logo_V_Pos_4CThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving the quality of life of children and adults affected by these diseases. CCAH began partnering with the Foundation on their direct marketing efforts—direct mail and digital—in 2017, just as the Foundation was celebrating their 50th anniversary.

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Seasonality:  It’s a thing!

four-seasonsTesting is essential to a healthy acquisition program, from finding lists that make up the core of your campaigns, to identifying which packages work best for these lists. Just like various packages perform better at different times of year, such as calendars in the fall or holiday messaging at year-end, there is an aspect of seasonality to the overall acquisition program. Some seasons just work better for certain organizations and markets! For example, many hospitals have a tendency to mail more acquisition in Spring and Fall because they over the years, these are the strongest months for new donor recruitment. 

Happy New Year from the CCAH Family

As we closed out 2018, CCAH hosted our annual Holiday Party downtown in DC at Lost Society.  There was mixing and mingling between many clients, friends and of course the CCAH staff and families. The long-time tradition was just as festive as ever with a great DJ spinning tunes, wonderful food and drink …..but most importantly – great company. We had so much fun getting to mingle with members of the great organizations we get to work with every day and really enjoyed a special evening outside of the office!  Thanks to everyone who came to celebrate the past year with us; we are so grateful for your partnership and so excited to see what 2019 brings!

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2018 Highlight : American Diabetes Association Step Out Walk

ADAWalkCCAH is proud to work with American Diabetes Association, an organization that focuses on preventing and curing diabetes. They educate the public about diabetes and help those affected by diabetes by funding research to manage, cure and prevent diabetes.  On Saturday, September 22, CCAH joined the American Diabetes Association and more than 600 activists in the Washington, DC area for the Step Out Walk to End Diabetes. The Step Out Walk is organized annually by ADA and volunteers in cities across America to get groups of concerned people to raise awareness and funds for research to find better treatments and a cure for diabetes.

The Importance of KPIs

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.