One example is the team’s push for more creative advertising approaches, incorporating video and animation—as well as static ads—to grab and hold users’ attention. Mike, Linsey and the rest of the Digital Advertising department have also been exploring a variety of lead generation strategies like quizzes, surveys, petitions and more. Investing in these strategies will drive traffic and create a “well” of users for later retargeting.
But no matter how creative you get, there’s no getting around it: Facebook and other social media platforms simply can’t provide the audience or the data that they used to. That’s why CCAH’s Digital Advertising team remains committed to following the data.
In this new era of digital advertising, it’s more important than ever to monitor costs, track conversions, and adjust accordingly.
In addition, bringing digital advertising out of its traditional silo has become absolutely essential. Ads should compliment what is happening across other channels, contributing to overall brand awareness and increasing the number of touchpoints.
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