Print Industry: Important Update

Plan Ahead – Way Ahead!

Envelope lead times can take up to 12 weeks. These lead times are the longest I’ve seen in the 20+ years I’ve been in the industry. Causing these delays are several factors:

    • Paper Shortages
    • Staffing Shortages across the supplier network
    • Transportation Delays

Paper Shortages & Cost Increases

Shannon Murphy, Principal and Senior Vice President of Production

Many paper mills have announced they are on allocation. This means they have limited tons available to produce/sell each month, and they are going to prioritize those tons to key customers/printers/end‐users. Each mill has different amounts of paper allocated to their key accounts. These allocation tons are determined by past customer history and are monitored and adjusted monthly as orders are placed and accepted into the mill runs. In addition, we have seen delays from multiple mills as they fall behind with their schedule. We expect similar market conditions to continue the balance of the year and well into 2022 or even early 2023.

Due to the allocated paper market, mills have been slow to confirm paper orders, but placing orders early will help the mill when determining allocation. Once paper is ordered you own it.

Some companies are not able to get recycled stock. This could be a problem for many environmental non‐profit organizations. In the past two weeks, a supplier told me that due to allocation he can’t order recycled paper until February.

Labor Shortages and major disruptions in the supply chain, made worse by the pandemic, have caused delays in print. Some paper manufacturers have scaled back their shifts due to the delta variant. Many have shifted to producing packaging materials due to the increase in online order shipping with the onset of COVID‐19.

Paper costs have increased 14% over the last year due to the increase in wood pulp. Wood pulp has increased over 50% in the last year. And paper increases aren’t over as several paper manufacturers have announced additional increases in the past few weeks.

Staffing Shortages

According to a recent study by Booz Allen, the number one business concern in the print industry is finding skilled workers. Because of this shortage 6/10 production jobs go unfilled. Not only is this affecting press operators, ink technicians, and prepress workers, it’s also affecting the trucking industry.

Suppliers are running at 75% capacity simply because they don’t have the staff to run equipment.

Other factors are playing into the staffing shortage:

    • Continued COVID Cases
    • Quarantine Requirements
    • Lack of childcare
    • Extended Unemployment Benefits
    • Pandemic having prompted workers to move to other industries
    • Retirement of the baby boomer generation

Transportation Delays

    • Nationwide truck driver shortage translates to only one driver available for every eight truckloads that are ready for delivery.
    • Lack of drivers and workers cause port back ups for shipments coming in from overseas.
  • Any one of these issues would cause delays, but the combination of these issues results in longer lead times and an increase in cost over last year for the same service.

CCAH Recommendations

    • Plan Ahead – schedules will be longer for the foreseeable future
    • Deliver Art on Schedule – flexibility in due dates is a thing of the past. Art delivered behind schedule doesn’t mean a “day for a day” anymore … a one‐day delay can translate to several weeks delay in the print schedule
    • Order Ahead – print for multiple campaigns at a time
    • Time Savers – print letter head and envelopes early; duplex laser to allow more lead time with copy; inkjet teasers instead of printing on envelopes
    • Be Flexible on Paper Stock (if you can) – can you tint white stock instead of using color paper or use a different paper weight?
    • Communicate. Communicate. Communicate.

There is some uncertainty still, but it looks like we will continue to have print industry challenges into 2022 and 2023. Please plan ahead. And if you have any questions, please leave a comment below or send me an email at smurphy@ccah.com.

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