1. Start backwards: Determine the promotional efforts that will happen prior to Giving Tuesday. If this is the first time your organization is participating, you’ll need to start sharing details prior to Giving Tuesday to let your donors, supporters and volunteers know that they can support your organization this Giving Tuesday.
2. Pump up the surround sound: A successful Giving Tuesday includes coordinated efforts across all digital channels. You want to meet your Giving Tuesday donors where they are, so that could be via email, social media, or your homepage.
3. Set a goal and show impact: Inspire your donors to help you reach an important goal this Giving Tuesday that can have an important impact on your mission. This can help motivate them to choose your organization this Giving Tuesday. It also allows you the opportunity to follow up after Giving Tuesday with how their donation made a difference.
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