CCAH’s dynamic campaigns continue to pay off in a big way. On July 7, 2015, we received Direct Marketing Association of Washington’s (DMAW’s) platinum Big Idea Award for Guide Dogs for the Blind’s Cookie Cutter Cultivation package and 12 MAXIs at a ceremony and reception held at the Gaylord National Hotel & Conference Center in National Harbor, Maryland. Our firm captured one of two Big Idea Awards presented during the event and led all agencies for the 22nd consecutive year in MAXI wins.
MAXI stands for Marketing Award for eXcellence & Innovation. Award criteria focus on results, strategy, copy, design/format, production and innovation. Notably, entries undergo four rounds of judging with the greatest weight placed on campaign results.
In addition to our platinum Big Idea Award, we brought home three gold, five silver and three bronze MAXIs for our work with the:
- American Association of University Women (AAUW)
- Animal Legal Defense Fund (ALDF)
- Democratic National Committee (DNC)
- EMILY’S List
- Guide Dogs for the Blind (GDB)
- World Jewish Congress (WJC).
Kim Cubine, CCAH’s president, said, “Receiving this recognition from DMAW reaffirms CCAH’s commitment to help our clients make the world a better place. Our MAXI wins highlight our firm’s ability to leverage direct mail, telemarketing, online and multi-channel media and develop engaging messaging for our clients’ diverse audiences.”
Congratulations to the six clients who were honored as MAXI winners and the many staff members at CCAH who worked tirelessly to ensure the success of their award-winning campaigns.