Direct marketing company to co-sponsor panel discussion on the role of direct marketing channels in fundraising efforts for the 2012 election
WHAT:
Kim Cubine, president of full-service direct marketing firm Chapman Cubine Adams + Hussey (CCAH), will moderate “The Great Debate: Channel Wars,” a panel discussion on the roles of direct marketing channels in fundraising efforts for the 2012 election. More money is anticipated to be raised and spent during the 2012 election cycle than ever before, but the real question is: where will it come from and what factors will impact the various donation channels?
During the event, Cubine and a panel of direct marketing experts will address where the anticipated record 2012 political campaign donations and spending, where the money will come from and what factors affect the various donation channels. Panelists include:
• Adam Connor, Associate for Privacy and Global Public Policy, Facebook;
• Kim Postulart, Director of Marketing, Democratic National Committee;
• Jim Rowley, Director of Marketing, Republican National Committee;
• Michael Sabat, VP of Business Development and Account Management, Mobile Commons; and
• Eric Wilson, Director of Congressional Clients & Digital Advertising, The Engage Group.
“The Great Debate: Channel Wars” is presented by the Direct Marketing Association of Washington (www.dmaw.org).
WHEN:
Thursday, Nov. 3, 2011, at 5 p.m. ET
WHERE:
National Press Club
529 14th Street, NW
Washington, DC 20045
HOW TO PARTICIPATE:
To register for the event, visit: http://www.dmaw.org/2011/the-great-debate-thursday-november-3/. Space is limited.
ABOUT CHAPMAN CUBINE ADAMS + HUSSEY
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized non-profit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, visit www.ccah.com.
FOR MEDIA INFORMATION:
Please contact Erin Hatfield at 919-678-9200 or ehatfield@dprgroup.com.
