CCAH Partners with Idealware to Deliver Workbook on Integrated Communications Strategies for Nonprofits
“A Practical Guide to Integrated Communications” is the first-ever guide to effective integrated direct marketing communications across multiple channels
Arlington, Va. – October 15, 2013 – Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, today announced that the company has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. A Practical Guide to Integrated Communications: A Workbook for Nonprofits walks nonprofit organizations through the assessment, evaluation, planning and implementation stages for integrated direct marketing communications strategies. Funded by CCAH and other select sponsors, the free workbook provides nonprofits with a comprehensive planning tool for communications strategies spanning direct mail, social media, websites, and email channels.
“In today’s evolving direct marketing marketplace, it is imperative that organizations embrace cross channel marketing to deepen donor relations and maximize results,” said Kim Cubine, president of CCAH. “We are excited to partner with Idealware to develop the first-ever guidelines for nonprofits to help them integrate and implement donor communications across multiple channels.”
Idealware combined original research with expert knowledge to create A Practical Guide to Integrated Communications, which provides a new model and framework aimed both at organizations without much communications experience and those with some history looking to expand their knowledge. Through a series of worksheets, the workbook guides readers through the communications methods they are currently using, the most impactful communications for campaign goals, establishing a schedule for the campaign, measuring its success and managing ongoing outreach.
“Small and large nonprofits alike struggle to understand how different channels and tactics can work together to maximize communications outreach,” said Laura Quinn, Idealware’s executive director. “We are pleased to work with an industry leader like CCAH to bring vital tools and best practices to the nonprofit sector.”
To download a free copy of A Practical Guide to Integrated Communications: A Workbook for Nonprofits, please visit http://idealware.org/reports/practical-guide-integrated-communications-workbook-nonprofits.
Idealware is a nonprofit that synthesizes vast amounts of original, impartial research into credible and approachable information to help other nonprofits maximize their time and financial resources to make smart decisions about software. Learn more at www.idealware.org.
About Chapman Cubine Adams + Hussey
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized non-profit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, visit http://ccah.com.
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