EDF Expands Multichannel Marketing Efforts with CCAH to include Direct Mail
Arlington, Va. – November 25, 2013 – Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, today announced that long-standing client Environmental Defense Fund (EDF) has expanded its multichannel marketing efforts with the company. Initially tasked with digital supporter outreach for EDF, CCAH has increased direct marketing efforts with the organization to include telemarketing and now direct mail due to continued strong performance across each channel.
Under the expanded contract with EDF, CCAH’s multichannel marketing outreach now includes direct mail strategies in addition to existing fundraising strategies across the digital and telemarketing channels. CCAH will be responsible for developing, managing and implementing integrated campaigns designed to help further the EDF mission of addressing our most significant environmental challenges with innovative answers. EDF works to find practical and lasting solutions to the most serious environmental problems spanning the climate, oceans, ecosystems and health.
Kim Cubine, CCAH’s president, said, “CCAH is thrilled to expand our working relationship with Environmental Defense Fund. We continue to see the most dramatic results for our clients when their supporter outreach efforts are truly integrated across all marketing channels, helping ensure a seamless and cohesive experience for donors. Adding direct mail to our digital and telemarketing campaigns for EDF proves that, contrary to some reports, direct mail is far from ‘dead’ and remains a vital piece of the direct marketing puzzle. We look forward to helping EDF achieve its organizational goals through our expanded multichannel direct marketing efforts.”
About Chapman Cubine Adams + Hussey
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized non-profit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, visit http://ccah.com.
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