CCAH’s Brenna Holmes Selected as Instructor for New Grow Your Base Certification Program
Salsa Labs taps CCAH’s interactive department director to teach course on using multi-channel outreach to grow online advocacy and fundraising programs in nonprofit organizations
Arlington, Va. – March 19, 2013 – Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, today announced that its interactive department director, Brenna Holmes, is participating in the newly launched Grow Your Base certification program. Sponsored by Salsa Labs, Inc., GrowYourBase.org is a new microsite offering a free 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for online outreach. Through self-paced classes, participants will learn the most effective ways to increase their organization’s online support base.
Holmes is among 12 online strategy experts leading the program’s online classes. Her course, “How to Create your Multi-Channel Outreach Plan to Grow Your List,” outlines strategies for nonprofit marketers to create content that can be shared on multiple platforms. Holmes will draw from her extensive background in multi-channel marketing and advocacy integration to teach participants how to integrate multiple channels into a single successful campaign; create noticeable content that leads to opt-ins; and reduce, reuse and recycle content to eliminate reinventing the wheel with each project.
“We are excited that Brenna’s expertise in online strategies is being leveraged in Salsa Labs’ innovative new Grow Your Base certification program,” said Kim Cubine, president of CCAH. “Online acquisition and growth are vital pieces of a successful multi-channel direct marketing advocacy and fundraising program. As the online space continues to evolve, programs such as Grow Your Base can help those who are new to the nonprofit industry, as well as seasoned direct marketing practitioners, stay on-top of new techniques and best practices.”
Grow Your Base enables participants to study at their own pace and take the online classes in any order. The program also provides supplemental materials and study guide quizzes. The certification process involves completing a 50-question, multiple-choice exam, after which participants become Grow Your Support certified.
For more information, visit www.GrowYourBase.org.
About Chapman Cubine Adams + Hussey
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized non-profit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, visit http://ccah.com.
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