Adams Hussey & Associates (AH&A), a direct response marketing agency with offices in Arlington, VA and San Francisco, CA, received 21 MAXI awards from the Direct Marketing Association of Washington at the annual Bridge Conference for Nonprofits. AH&A was recognized for the outstanding performance and breakthrough innovation for 11 different clients, including the only Workhorse MAXI given in the Nonprofit Special Appeal category, and 3 out of 4 MAXI awards given for Major Donor campaigns.
AH&A was presented the Gold MAXI in the prestigious “Workhorse” category. This award recognizes successful innovation for longstanding control packages mailed by nonprofits that continue to excel in performance. This award singled out a successful year-end appeal developed for a statewide environmental organization. This evergreen appeal incorporated online and offline strategies and beat income expectations by 30% despite a very troubled economy at the end of 2009.
"We’re extremely proud of the continued high quality multi-media work we’ve provided to our clients over the past year" said Kim Cubine, Managing Principal of AH&A. "Despite the worst economic recession we’ve seen in decades, we worked with our clients to meet income goals by emphasizing creative innovation, production cost management and strategic analysis.”
With more than 1,500 members, the Direct Marketing Association of Washington is the second-largest regional direct marketing association in the U.S. The 2010 MAXI awards were announced at a reception held on July 26, 2010 to kick off the DMAW’s annual Bridge conference, which is held each year as a joint venture with the Association of Fundraising Professionals chapter in Washington, DC.
About Adams Hussey & Associates: AH&A, with offices in Arlington, VA and San Francisco, CA provides fundraising, membership, lead generation and subscription services for charities, advocacy groups, select commercial businesses, professional associations and other organizations. These services include creative and strategic development, campaign analysis, complete production management, integrated online strategy and telemarketing program supervision.
