Chapman Cubine Adams + Hussey and City of Hope Share 2014 Hubbie Award
"I Am a Cancer Survivor" Email Campaign Takes the Courageous Client Award
Arlington, Va. – April 2, 2014 – Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, proudly announces that CCAH and City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases, received Hubbies' 2014 Courageous Client Award. The announcement was made March 31 at an award ceremony held at The W Hotel in San Francisco. Daniel Kamas, CCAH Senior Strategist, accepted the award on behalf of both organizations.
According to The Hub website, "Hubbies celebrate breakthrough digital campaigns and creators. The Hubbies unearth the best examples of social and technology innovation, honoring work that sets the standard for what brands can achieve."
This description is most apt when it comes to the "I Am a Cancer Survivor" email campaign. Operating on a minimal budget and leveraging the power of technology, the campaign sought to convince former City of Hope patients to become financial supporters. The first email involved no fundraising ask. It was a holiday-themed eCard designed to engage former patients and remind them of their ongoing connection to City of Hope. The subsequent two emails told the story of Michelle Gearhart-Pash, a former City of Hope patient and cancer survivor, in her own words. In retelling her journey, she expressed both gratitude for the life-saving care received and the need for ongoing financial support.
The message resonated with recipients, and the results eclipsed previous email campaign performance. The campaign netted an average gift amount of $190.48, exceeding a previous best of $159.87, while the average gross per thousand was an astonishing $246.29 compared to the previous mark of $69.86.
Kim Cubine, president of CCAH, said, "Receipt of this award acknowledges the meaningful work that City of Hope does. CCAH has remained true to one of our most cherished founding principles: Help our clients deliver on their promise to make the world a better place. We're proud to be part of City of Hope's team — and a member of all our clients' teams — in advancing important agendas and making a difference in society."
About Chapman Cubine Adams + Hussey
For more than 25 years, Chapman Cubine Adams + Hussey (CCAH) has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company's team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized non-profit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, visit http://ccah.com.
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