Guide Dogs for the Blind Selects CCAH to Lead Multi-channel Direct Marketing Efforts
Largest guide dog school in the country taps direct marketing firm to create and implement a multi-channel program designed to grow organization’s active and prospective donors
Arlington, Va. – April 2, 2013 – Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, today announced that Guide Dogs for the Blind (GDB) has chosen the company to lead its multi-channel direct marketing efforts. CCAH will be responsible for developing, managing and implementing an integrated direct marketing campaign designed to help further GDB’s efforts to provide enhanced mobility to qualified individuals.
“We are really looking forward to working with CCAH to take our donor engagement to the next level,” said Chris Jones, Guide Dogs for the Blind’s director of development. “We believe Guide Dogs for the Blind is a highly compelling cause, and with CCAH’s expertise and guidance, we look forward to helping even more people become a part of it.”
Established in 1942, GDB is the largest guide dog school in the country, with approximately 2,100 active teams currently in the field. Through the teamwork of staff, volunteers and generous donors, the organization remains dedicated to quality student training services and extensive follow-up support for graduates. CCAH will provide GDB with integrated direct mail, online and mobile marketing services designed to expand fundraising, improve donor retention, increase major gifts, convert supporters to donors and grow the active house file. The account team will also be responsible for developing a new donor communication series to encourage consecutive gifts and build loyalty.
Kim Cubine, CCAH’s president, said, “CCAH looks forward to partnering with Guide Dogs for the Blind as they seek to grow their supporter base and expand fundraising across multiple channels. We welcome the opportunity to leverage our innovative, industry-leading multichannel direct marketing practices, as well as our proven successes representing nonprofit organizations, to help Guide Dogs for the Blind achieve their organizational goals.”
About Guide Dogs for the Blind
Guide Dogs for the Blind (GDB) empowers lives through exceptional partnerships between people, dogs and communities. Now the largest guide dog school in the U.S. and second largest in the world, GDB is a global leader in innovation, support and client satisfaction. Its programs are made possible through the generous support of private donors, and the organization receives no government funds. Services are provided to students from the United States and Canada at no cost to them. GDB is headquartered in San Rafael, California, with a second campus in Boring, Oregon. More than 12,500 teams have graduated since its founding in 1942, and there are approximately 2,100 active teams in the field currently. For more information, visit www.guidedogs.com.