Principal & Founder

A little bit about Greg...

• A Timeline of Nicknames: Grink (as a kid), All Star (high school), Gregor (now)
• How long have you been with CCAH? Almost 25 years
• What are your specialties in your industry? Copywriting and developing client strategies. I also enjoy the analysis and planning required in directing complex fundraising programs – combining the science with the art.
• Hometown: Fort Lauderdale, FL
• Which one client project are you most proud of? It’s difficult to pinpoint just one project, but...
• I love the fact that numbers can show where you’ve had the biggest impact. For example, we’ve doubled and tripled the response rates for a number of organizations like GMHC, Defenders of Wildlife and World Jewish Congress.  
• I was also excited when one of my first letters for President Obama beat the old control by 200%.  
• I’m also proud how our firm has continued to attract the most fun and most talented marketers while expanding our client portfolio to include new specialties through the years.
• What did you want to be as a kid? Well, I wanted to be President, a star football player or war hero. And later, a lawyer because I love to argue.
• What is something that you find surprises most people about you when they learn it? That I’m a liberal and a Christian. Those two belief systems very rarely overlap if you believe the news. But I feel very strongly about my faith and wish Christianity didn’t become so polarized and politicized. God is not a Republican!
• Are you passionate about anything like Opera, Civil War, Lincoln, Disco, Hootie & the Blowfish? Yes – I’m writing a book about the explosive role organized religion played in the lead up to the Civil War and Lincoln’s rise to power. Religion in American politics is far more intertwined than people understand.
• What’s on your bookshelf or the latest book you just read? Working on my project crowds out my pleasure reading – so the vast majority of my reading has been on Lincoln, the Civil War and religion in America.
• What’s the most embarrassing song you know by heart (we won’t tell anyone…)? Anything by Karen Carpenter, the Village People or the soundtrack for Les Miserables
• If you had to state your “Theme Song”, what would it be? “Amazing Grace” and “Dialogue” by Chicago