Direct Marketing Strategic Planner and Analyst 

Direct Marketing Strategic Planner & Analyst will have primary responsibility for the targeting strategy and audience selection for the direct mail program of a large, national organization. 

Initial duties and responsibilities will include, but not be limited to, the following: 

  • Strategic oversight for all targeting strategies related to all direct mail campaigns.
  • Establish a close, working relationship with the client internal teams built on complete trust in the accuracy and reliability of work product.
  • Development of campaign documents (both technical and non-technical) detailing all relevant assumptions to build comprehensive targeting plan with accurate performance projections.
  • Regular review of program trends and performance to develop strategic targeting recommendations to maximize performance for the program as a whole with a view of both short-term and long-term ramifications.   


This position requires at least three or more years of direct marketing account service experience – specifically with robust and complex mail plans, as well as fundraising strategy. 

The right person for this role must: 

  • Be extremely detailed-oriented and able to proactively juggle multiple deadline at once.
  • Have advanced MS Excel skills including pivot table,VLOOKUP, INDEX, ARRAY Formula.
  • Effectively communicate with multiple departments and stakeholders - internal and external.
  • Be comfortable presenting to clients.
  • Possess a strong understanding of direct mail.
  • Have a Direct Marketing list planning experience.
  • A working knowledge of MySQL is preferred but not required.  

Bonus Points for: 

  • Experience writing macros using VBA
  • Experience with SQL
  • A working knowledge of predictive models
  • Experience with Tableau (or other BI tools) 

Resumes without cover letters and salary requirements will not be reviewed. 

Please Apply Here  

CCAH offers a competitive salary and benefits package including: medical, dental, vision, retirement, life insurance and paid vacation. 

Salary DOE. 

No phone calls please. 

CCAH is proud to be an equal opportunity workplace dedicated to pursing and hiring a diverse workforce.