Direct Response Mail
Ten seconds – that’s it. In that timeframe a person decides if your package is interesting enough to open… or if it ends up in the trash. Direct mail not only generates the majority of revenue for most organizations – a strong direct mail program is vital to a successful multi-channel program.
For more than 20 years, CCAH’s team of seasoned direct mail professionals has produced innovative, exciting packages for our clients that deliver impressive results, even in tough economic times. We work closely with our clients to develop unique, donor-centric concepts that stand out in today’s crowded mailboxes. Through attention-grabbing designs with strong engagement opportunities, CCAH strives to build long-lasting relationships between organizations and their donors.
We believe there is no such thing as a package that can’t be beat or an appeal that can’t be improved. Testing is part of our DNA at CCAH and is a critical component of any robust direct mail program. Fine tuning segments and implementing special creative touches can greatly improve results in house mail.
Recruiting new donors through direct mail programs is one of the things we do best. Through aggressive list targeting and creative testing, we have beaten long-term controls and reduced the overall investment for our clients. If you are longing to beat an acquisition package that’s been around forever – contact us today