With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead.
CCAH Blog: Industry Voices
It happens to all of us. The days are longer and the weather is warmer and we want to spend more time outside and less time connected to the ‘real world.’
By Damien Shirley, Account Executive | Right now, more emails are being sent than ever before. 240 million emails are being sent every minute, while your average email user receives roughly 140 messages per day.
By Sue Wong, Planner | With just a few ingredients, you can tailor every acquisition.
By Emily Lauten, Interactive Department | Feel like you’ve tried every test under the sun? Looking for new fundraising tests that actually provide donor insights? Look to decision science. Fundamentally, decision science is the study of how and why people make the choices they do. CCAH’s journey into the world of decision science was spawned by Dave Acup, Managing Director of Interactive Marketing & Membership at Environmental Defense Fund. EDF was interested in looking at the root of why people make choices, and that interest has helped us know what kinds of test to administer. What do we test? How do we innovate?
Digital Account Exec. Damien Shirley of CCAH and Ben Betz of People For the American Way (PFAW) just returned from sunny San Jose, California where the Netroots Nations 2013 was held this past weekend; joining thousands of progressive bloggers, newsmakers, social justice advocates, labor and organizational leaders, grassroots organizers and online activists and enjoying four days of thought-provoking panels, practical trainings and fun networking opportunities.
Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Fortunately, the answers to those questions—and more—are a simple email test away.
By Brenna Holmes, Director, Interactive Department | Testing is a vital part of successful nonprofit fundraising and thus of everything we do at CCAH and so we were happy to have the chance to do a webinar with the great folks at Change.org all about the importance of testing. (And I even got to use a cartoon about statistical signifigance! ... does it get better than that?!)
By Lynn Waller, Vice President of Client Services
By Brenna Holmes, Director of the Interactive Department