You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.
CCAH Blog: Industry Voices
Here at CCAH, we’re always looking for cutting edge ways to raise as much money as possible for our clients. But, that doesn’t mean we can overlook the basics. In fact, without solid foundations in your fundraising program, the newest and coolest techniques might not even be effective.
CCAH is proud to be part of the 9th Annual Bridge to Integrated Marketing & Fundraising Conference, which will be held this week at the Gaylord National Hotel and Conference Center at National Harbor, MD. The Bridge Conference is widely known for offering the finest cutting-edge educational programming available to fundraisers and direct marketers.
By Sandra Paul Bishop, VP Client Services | There's a reason that idiomatic phrases are passed along from generation to generation. They ring true time and again.
by Lon Chapman, Executive Vice President | With half of the country buried in snow and ice, it might be hard to recognize that spring did, in fact, arrive on March 20. As we all take time to defrost in this season of renewal, it's a good time to breathe new life into your direct marketing creative, too.
By: Jenny Allen, Principal & Senior Vice President | "There will never be complete equality until women themselves help to make laws and elect lawmakers." – Susan B. Anthony
By Kim Cubine, President | On behalf of CCAH, I’m excited to announce that our team has once again brought home the GOLD, two to be exact, as well as two special mentions! We’ve been recognized with four 2013 Gold Awards for Fundraising Excellence presented by Fundraising Success magazine for our work across the email and telemarketing channels.
1. Cultivating your base
2. Gathering information, and
3. Educating participants about your efforts.
The best part – they work in the mail, on the phone, and online.
But, before you sit down to write the questions you must consider your goals. Set expectations up front and explain to participants why you are doing a survey, what type of questions to expect, and how the information will be used. It also helps to set a deadline for when the responses are due.
The Questions - Asking the right questions is the key to success. Here are a few tips.
• Try to avoid open-ended questions. While they may provide interesting insights they can be difficult to analyze and quantify. They also require more work for the user – which may decrease the likelihood of responding.
• How many questions? The respondents’ willingness to complete questions will depend on how closely they are connected to your organization and cause, how interesting and engaging the questions are, and how easy it is to move through the questions. To draw a line in the sand, for the purposes of surveys we recommend 5-12 questions.
• Keep It Clear. Numerous response options and complex directions can be confusing to the user. If responding to a survey makes your audience anxious, they may decide to quit half way through the survey.
• Fair & Balanced. To ensure the integrity of the information you gather, be sure to provide balanced response options. For example, these response options skew positive “Excellent, Good, So So” while a more balanced design would be “Good, So So, Poor.” Leading questions that only provide one alternative for consideration or assume a particular response will also skew results.
Beware that the order of responses can also introduce a bias. First responses, especially in a drop down menu, or default options, can unconsciously steer responders.
• The order of questions. To maximize your response rates, begin with easy questions and then move to progressively more complex ones to prime your respondents and get them more invested in the process of taking the survey.
After the Survey
All too often, survey findings are relegated to collecting dust. How you plan to use the information should be a part of your goal setting process. Here are a few tips to evaluate results and map out the next steps:
- In order to turn data into actionable information, first review findings. Do some simple cross tabulations and if possible a deeper statistical analysis.
- After you’ve mapped out next steps, add to your calendar a date to revisit the findings and how they are used a month from now or at a later date.
- Share what you’ve found with colleagues. In addition to the numbers, be sure to share some of the key insights and how you plan to use them in the future.
By Kim Cubine, President | CCAH has some new hardware for our office – 18 Pollie Awards!