CCAH Blog: Industry Voices

Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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Christmas in August – 5 Easy Steps to a December You’ll Remember

Posted by Admin CCAH on Aug 18, 2014 6:10:00 PM

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.

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