CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Marrying Offline and Online Outreach

Posted by Brenna Holmes on Oct 4, 2013 5:39:00 PM

Marriage takes work, especially the marriage between offline and online fundraising. At CCAH, we’ve earned our stripes as marriage counselors developing multichannel fundraising campaigns. Our success shows in the years of blissful results we’ve delivered for our clients. 

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Can You Pass the Testing Test?

Posted by Brenna Holmes on Jun 3, 2013 11:34:00 AM

By Brenna Holmes, Director, Interactive Department | Testing is a vital part of successful nonprofit fundraising and thus of everything we do at CCAH and so we were happy to have the chance to do a webinar with the great folks at all about the importance of testing. (And I even got to use a cartoon about statistical signifigance! ... does it get better than that?!)

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Ring in 2013 with Fundraising Resolutions

Posted by CCAH Admin on Jan 23, 2013 4:58:00 PM

By Lynn Waller, Vice President of Client Services

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Can Your Testing Make the Grade?

Posted by CCAH Admin on Sep 21, 2012 9:48:00 AM

By Brenna Holmes, Director of the Interactive Department

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Reignite an Old Flame with Telemarketing!

Posted by CCAH Admin on Aug 17, 2012 11:45:00 AM

By Joanne Wilson, Account Executive, Interactive Department

My phone always seems to be ringing! And truth be told, I actually like getting the phone calls – I always have. It’s the fastest way to get a hold of me. You have my attention. And if it is a fundraising call, the right caller will engage me in a conversation that answers my questions about what the organizations I support are doing right now.

It often surprises many organizations to discover how many of their donors – like me – enjoy getting that phone call. Especially when they learn that reinstatement telemarketing can be a cost-effective way of reaching lapsed donors and making them fall in love with their organization all over again.

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CCAH Takes Home 20! - 2012 DMAW MAXI Awards

Posted by CCAH Admin on Aug 9, 2012 11:14:00 AM

By Lon Chapman, Executive Vice President

CCAH made an impressive showing at this year’s DMAW MAXI Awards! We’re proud to announce that we received a platinum Big Idea Award for a campaign with The Trust for Public Land (TPL) and 19 (for a total of 20!) 2012 MAXI Awards for our direct marketing efforts on behalf of 13 clients during the on August 7, 2012.

In addition to our platinum Big Idea Award, we brought home three gold, nine silver and seven bronze MAXIs for our work with The American Air Museum in Britain (AAMB), The AARP Foundation, Amnesty International USA, City of Hope, California State Parks Foundation (CSPF), The Democratic National Committee (DNC), Earthjustice, The League of Conservation Voters (LCV), NARAL Pro-Choice America, People For the American Way (PFAW), Project HOPE, TPL and The Wilderness Society (TWS).

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Knock Knock. Who’s There? Your Donors.

Posted by CCAH Admin on Aug 7, 2012 10:17:00 AM

Donor loyalty is always a top priority, and knowing the best ways to connect with your supporters is vital to the success of any fundraising campaign. CCAH invites you to hear the best tips directly from the professionals at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference.

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Two CCAH Campaigns Recognized with DMA ECHO Awards

Posted by CCAH Admin on Aug 2, 2012 4:56:00 PM

By Lon Chapman, Executive Vice President

This time, what happens in Vegas won’t be staying there! CCAH is proud to announce that two of our dynamic campaigns have been chosen for the final round of judging for the ECHO Awards from the Direct Marketing Association (DMA). Quite an achievement for the entire CCAH team!

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Plastic Surgery on Your Direct Mail Package

Posted by CCAH Admin on Jul 13, 2012 3:38:00 PM

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