CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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How to keep the “summer slowdown” from becoming the “summer letdown”

Posted by Courtney Lewis on Jul 14, 2016 9:00:00 AM

It happens to all of us. The days are longer and the weather is warmer and we want to spend more time outside and less time connected to the ‘real world.’  

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Bon Appetit! Fine Dining Techniques Can Engage Nonprofit Donors

Posted by Jenny Allen on Apr 14, 2016 12:05:16 PM

All good fundraisers know that a successful direct response program relies, in part, on establishing strong relationships between donors and organizations. To do this effectively, we have to understand why donors are motivated to give in the first place—and then find ways to appeal to their unique motivators and needs.

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CCAH Teams Up with Pet Partners!

Posted by Jonathan Flores on Oct 2, 2015 9:41:42 AM

 

 

      CCAH is thrilled to announce its new partnership with Pet Partners, our nation’s largest and most highly regarded nonprofit focusing on improving Human Health through therapeutic human-animal interaction. 

 

 

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Putting Pen to Paper to turn Passion into Progress

Posted by Emily Kellner on Sep 9, 2015 4:02:00 PM

There are a lot of inspirational quotes out there about passion.

“Passion is the genesis of genius.”
“The most powerful weapon on earth is the human soul on fire.”
“Do what you love. Love what you do.”

 

Emily Kellner, CCAH Copy Writer 

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Did You Know....

Posted by Meg Kross Lee on May 4, 2015 12:25:57 PM

Kim Cubine, our president, navigates the fast-paced culture of the District like a native born Washingtonian. As comfortable as she is in the Washington D.C. metro area, did you know that she grew up in a setting much different than where she currently resides and works?

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Taking Your Message International May Seem Overwhelming – But It’s So Worth It

Posted by Shannon Miller, Account Representative on Mar 13, 2015 5:03:29 PM

Shannon MillerFor as long as I can remember, I’ve always looked past the national and been far more interested in events abroad. It seems many Americans share my passion, especially when it comes to giving.

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Achievement Unlocked: Using Gamification to Drive Response

Posted by Dan Atherton, Digital Analytics and Optimization Coordinator on Mar 11, 2015 11:06:02 AM

Dan AthertonWhat if I told you that you were in the top 10% of nonprofit marketing professionals – but that to make it into the top 5%, you’d have to join 63 others from your area who have finished reading this blog post?

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“Hey Everyone, I Screwed Up at My Job!”
A Tale from the 2015 DMA Nonprofit Federation Conference

Posted by Kelly Potchak, Director of Copywriting Services on Mar 5, 2015 10:47:00 AM

When people succeed at something—anything—we tend to pat ourselves on the back and move on. We don’t spend nearly as much time and energy dissecting a success to figure out what went right as we do picking apart a failure to determine what went wrong.

Focusing on the negative—the failure—is human nature, and we evolved that way for the sake of survival. If we fail to understand what has harmed us in the past, we are doomed to repeat it, quite possibly to our own demise.

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