CCAH Blog: Industry Voices

Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

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