The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center, 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.
CCAH Blog: Industry Voices
The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
Alright. By now, most of us know the #GivingTuesday hype is real.
By Damien Shirley, Account Executive | Republished from the June Edition of DMAW Marketing AdVents | They Like you. They Follow you. They Share and Retweet your content. They joined your social networks. Now, what do you do with them?
The CCAH team is full of subject-matter experts across a number of direct marketing topics. In fact, we like to fancy ourselves multichannel know-it-alls, and we waste no time sharing our vast knowledgewith our clients and the direct marketing industry as whole to help everyone achieve their organizational goals.
Keeping up with new techniques and best practices can be overwhelming for nonprofits, especially when they don’t have a team of experts in their corner. The new GrowYourBase.org, an exciting venture from Salsa Labs, helps nonprofit professionals can train and become certified in attracting new online supporters. GrowYourBase.org offers a free (yes, FREE) 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for increasing their organization’s online support base.
By Lynn Waller, Vice President of Client Services
Did you know the largest percentage of online giving occurs during the last three months of the year? Well, now is the time to sharpen your focus on multi-channel outreach and assure a successful year-end campaign with a free webinar on the elements of multi-channel fundraising campaigns! CCAH has partnered with Avectra to produce “Elements of Multi-channel Fundraising: Outreach Redefined,” a free webinar to be held Wednesday, October 24.