CCAH Blog: Industry Voices

Make Facebook a Part of Your Multi-Channel Campaign

Posted by Allison Weston on Mar 23, 2017 12:50:14 PM

The mantra of every savvy multi-channel campaign manager should be, “Be where the people are.” In today’s hyper-connected world, the majority of people can be found on one or more social networking sites. The one platform that reigns supreme is Facebook. According to a 2015 study by the Pew Research Center[1], 72 percent of U.S. internet-connected adults use Facebook (while only 23 percent use Twitter). So, if you’re planning a multi-channel campaign, it would be wise to incorporate Facebook – where your current and future supporters are.

Read More

Year-End 2016: Lessons Learned

Posted by Colleen Hutchings on Mar 1, 2017 9:00:00 AM

The last week of the year is the biggest week for direct response fundraising, especially digital, and 2016 was no exception. Across the board, CCAH clients outraised previous year-end campaigns and beat revenue goals. Here are a few of our lessons learned from digital year-end 2016 that can be utilized to boost your campaigns during all of 2017.

Read More

Video is the Next Big Thing

Posted by Brenna Holmes on Oct 6, 2016 6:00:00 PM

One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

Read More

Giving Days Aren’t Just for Tuesdays Anymore

Posted by Allison Weston on Jun 29, 2016 9:00:00 AM

Alright. By now, most of us know the #GivingTuesday hype is real.

Read More

We want YOU for Digital Day!

Posted by Colleen Hutchings on Jun 6, 2016 9:00:00 AM

CCAH is thrilled to co-host the 3rd annual DMAW Digital Day Forum! This year’s Forum will be held on Tuesday, October 18 at the District Architecture Center in Washington, DC.

Read More

Turning Retweets Into Revenue

Posted by Admin CCAH on Jun 26, 2014 5:49:00 PM

By Damien Shirley, Account Executive | Republished from the June Edition of DMAW Marketing AdVents | They Like you. They Follow you. They Share and Retweet your content. They joined your social networks. Now, what do you do with them?

Read More

Grow Your Supporter Base with a New Certification Program

Posted by Brenna Holmes on Mar 18, 2013 5:38:00 PM

The CCAH team is full of subject-matter experts across a number of direct marketing topics. In fact, we like to fancy ourselves multichannel know-it-alls, and we waste no time sharing our vast knowledgewith our clients and the direct marketing industry as whole to help everyone achieve their organizational goals. 

Keeping up with new techniques and best practices can be overwhelming for nonprofits, especially when they don’t have a team of experts in their corner. The new GrowYourBase.org, an exciting venture from Salsa Labs, helps nonprofit professionals can train and become certified in attracting new online supporters. GrowYourBase.org offers a free (yes, FREE) 12-class certification program for practitioners new to the nonprofit direct marketing industry or those seeking the best practices for increasing their organization’s online support base.

Read More

Ring in 2013 with Fundraising Resolutions

Posted by CCAH Admin on Jan 23, 2013 4:58:00 PM

By Lynn Waller, Vice President of Client Services

Read More

Elements of Multi-Channel Fundraising: Outreach Redefined

Posted by CCAH Admin on Oct 18, 2012 4:22:00 PM

Did you know the largest percentage of online giving occurs during the last three months of the year? Well, now is the time to sharpen your focus on multi-channel outreach and assure a successful year-end campaign with a free webinar on the elements of multi-channel fundraising campaigns! CCAH has partnered with Avectra to produce “Elements of Multi-channel Fundraising: Outreach Redefined,” a free webinar to be held Wednesday, October 24. 

Read More