So #GivingTuesday (GT) is coming … yes, I know it’s 90 degrees in DC (and in many other places!), but holiday shopping, travel, and year-end fundraising seems to start earlier every year, so why not embrace it and get your plan in place now?
CCAH Blog: Industry Voices
One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:
Alright. By now, most of us know the #GivingTuesday hype is real.
By Damien Shirley, Account Executive | Republished from the June Edition of DMAW Marketing AdVents | They Like you. They Follow you. They Share and Retweet your content. They joined your social networks. Now, what do you do with them?
By Sandra Paul Bishop, VP Client Services | There's a reason that idiomatic phrases are passed along from generation to generation. They ring true time and again.
By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.
By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause.
By Dan Kamas, Senior Strategist, Interactive | If there’s one thing that attendees learned at this year’s Direct Marketing Association of Washington’s (DMAW) Digital Day Forum, it’s that digital IS direct.
By Shannon Miller & Peter Kazarian, Interactive Department | October's had a lot of conferences! Last week we recapped the SPI University of Chicago Decision Science Conference and today we talk Salsa!
By Kim Cubine, President | On behalf of CCAH, I’m excited to announce that our team has once again brought home the GOLD, two to be exact, as well as two special mentions! We’ve been recognized with four 2013 Gold Awards for Fundraising Excellence presented by Fundraising Success magazine for our work across the email and telemarketing channels.