By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!
CCAH Blog: Industry Voices
Only one week away - don't miss DMAW's Digital Day!
Posted by Brenna Holmes on Oct 14, 2014 11:21:00 AM
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Topics:
nonprofit fundraising,
integrated marketing,
cross channel marketing,
DMAW,
graphic design,
CCAH,
Brenna Holmes,
Chapman Cubine Adams Hussey,
effective emailng,
Digital Day,
Direct Marketing Association of Washington,
fundraising,
multichannel marketing,
digital marketing,
conference,
mobile,
omnichannel,
Integration
Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.
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