CCAH Blog: Industry Voices

The Importance of KPIs

Posted by Brenna Holmes on Dec 3, 2018 9:00:00 AM

You may read that title and say “I know this already, I use KPIs, All. The. Time.” But do you? A lot of people treat KPIs (Key Performance Indicators) and Metrics as the same thing. BUT THEY ARE NOT.

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Video is the Next Big Thing

Posted by Brenna Holmes on Oct 6, 2016 6:00:00 PM

One of the key principles of marketing is being where your supporters and prospects are. That means having a memorable presence in the mailbox, inbox, on social media platforms, on the web, on television and radio, and in print, to name a few. A valuable, but often overlooked, tool for creating a memorable presence is video. Video combines many of the key ingredients for marketing success:

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3 Golds, 4 Silvers and 3 Bronzes

Posted by Admin CCAH on Apr 8, 2014 9:47:00 AM

by Kim Cubine, President | No, this tally is not a nation's medal count from the 2014 Sochi Olympics or Paralympics. I am proud to say it's the number of Pollies we took home this year! The 2014 Annual Pollie Awards & Conference was held last week in San Diego, Calif. This coveted award recognizes the outstanding bipartisan work performed by national and international political consultants during the 2013 political season.

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Pinching Production Pennies (Without Sacrificing Results)

Posted by Admin CCAH on Feb 27, 2014 5:57:00 PM

By: Shannon Murphy, Principal & Senior Vice President of Production | The continued upward march year after year of the cost of postage, paper and petrol (we like alliterations) are causing many in the nonprofit sector to pinch their production pennies. And this focus on the bottom line is having a major impact on organizations' ability to effectively raise funds. Lower acquisition quantities being mailed out combined with cost-savings measures that effect donor response mean that the money coming in is also dwindling.

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Don’t Be Frightened of New Ideas!

Posted by CCAH Admin on Feb 19, 2014 5:29:00 PM

By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.

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We Heart Valentine’s Fundraising

Posted by Brenna Holmes on Feb 14, 2014 6:09:00 PM

By Sandra Paul Bishop, VP Client Services | Valentine’s Day conjures up images of hearts, flowers, candy and intimate dinners for two. But the holiday can also serve as a catalyst for giving and showing serious love for a cause near and dear to your heart. Instead of buying up the traditional holiday trappings at the local drug store, nonprofit organizations across the country are urging supporters to support a favorite cause. 

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Expanded work with EDF proves direct mail is not dead

Posted by Brenna Holmes on Nov 25, 2013 11:43:00 AM

By Kim Cubine, President | For anyone who thinks direct mail is a dying practice, we’d like to offer you some evidence to the contrary – We’re thrilled to announce that our long-standing client, Environmental Defense Fund (EDF), has expanded its multichannel marketing efforts to include direct mail. That’s right, EDF ADDED direct mail to its digital and telemarketing fundraising outreach efforts. Our team’s continued strong performance across each channel led to the increased direct marketing responsibilities. 

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New Integrated Comms Workbook – It’s a MUST Read!

Posted by Admin CCAH on Oct 21, 2013 1:17:00 PM

By Kim Cubine, President | If we've said it once, we've said it a couple dozen times - integrated campaigns are the key to fundraising success. But as direct marketing professionals, we know it's much easier said than done for many nonprofits. Which is why CCAH has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. And we have to say, it’s a MUST read.

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