CCAH Blog: Industry Voices

Planning for the Unknown

Posted by Sarah Osinski on May 18, 2018 2:00:00 PM

Direct marketers thrive on using past experience and collected data to develop robust fundraising plans for the organizations we work with. That is easier at certain times than others. We all understand the importance of implementing best practices, tried-and-true campaigns, and anchor efforts, but what about when you are faced with the unknown? What tools, tips and techniques should you use to be prepared to pounce when an opportunity arises, and maximize those efforts?

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This Earth Day, Join the Fight

Posted by John Kim on Apr 19, 2018 9:00:00 AM

At a young age, I found it imperative to learn about and appreciate nature. As a kid, I remember going on field trips to our local marsh to plant trees and joining environmental clubs at school to raise awareness and participate in clean-up events. Environmental issues have always and continue to be significant to me because although our society continues to make significant progress in securing for ourselves a better future, it will only go so far if we don’t have an inhabitable planet in the future.

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Creative Voices Sharing Knowledge

Posted by Kim Cubine on Jun 14, 2017 9:00:00 AM

If you've ever attended a direct marketing conference or read an industry publication, you've probably seen a session or read an article by a CCAH team member. And that’s no mistake. As a leader in nonprofit direct marketing, I encourage our staff  whether it be account leaders, data scientists, production team or creative folks to do just that … be generous with their knowledge and creativity.   

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Prepping for Renewals

Posted by Sunny Matani on Dec 16, 2016 9:00:00 AM

With 2017 right around the corner, a new fiscal year is about to begin for a lot of different organizations. And along with a new fiscal year comes a brand new renewal series. So whether you are starting fresh with a brand new R1, or moving forward in the middle of a renewal series, it is time to begin prepping for the year ahead. 

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Three Decades Celebration!

Posted by Admin CCAH on Aug 13, 2015 12:58:00 PM

 

Chapman Cubine Adams + Hussey is celebrating an anniversary: Three decades of helping our clients make the world a better place. Thank you to all of the amazing organizations that have allowed us to be part of your mission over the years!

 

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Pinching Production Pennies (Without Sacrificing Results)

Posted by Admin CCAH on Feb 27, 2014 5:57:00 PM

By: Shannon Murphy, Principal & Senior Vice President of Production | The continued upward march year after year of the cost of postage, paper and petrol (we like alliterations) are causing many in the nonprofit sector to pinch their production pennies. And this focus on the bottom line is having a major impact on organizations' ability to effectively raise funds. Lower acquisition quantities being mailed out combined with cost-savings measures that effect donor response mean that the money coming in is also dwindling.

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Don’t Be Frightened of New Ideas!

Posted by CCAH Admin on Feb 19, 2014 5:29:00 PM

By Damien Shirley, Account Executive | Robert Frost was on to something when he said that taking the road less traveled makes all the difference. This Thursday, come out to the DMAW’s February “Lunch and Learn: Case Studies from MAXI Award Winners – How Did They Do It?” for insight on direct marketing campaigns that have traversed new roads and achieved award-winning results.

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New Integrated Comms Workbook – It’s a MUST Read!

Posted by Admin CCAH on Oct 21, 2013 1:17:00 PM

By Kim Cubine, President | If we've said it once, we've said it a couple dozen times - integrated campaigns are the key to fundraising success. But as direct marketing professionals, we know it's much easier said than done for many nonprofits. Which is why CCAH has partnered with Idealware to develop the first-ever workbook on integrated communications strategies for direct marketers. And we have to say, it’s a MUST read.

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Saturday Mail on the Chopping Block

Posted by CCAH Admin on Feb 14, 2013 5:31:00 PM

By Shannon Murphy, Principal & Senior Vice President of Production

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